Muhannad Al-Mazmoomy, a Saudi national got the surprise of his life when he was notified that he had won a new Volvo S80 as his prize for winning the Saudi National Day Photo Competition organized by nasair and in partnership with First Motor Company, official dealer of Volvo in Saudi Arabia.

The competition, which was the first of its kind, was launched marking Saudi Arabia’s 83rd National Day and drew more than 750 entries. The competition allowed contestants to upload their photos on nasair Facebook page and fans can share and vote for the photos, which must have a specific Saudi National Day theme.

“On behalf of nasair, I would like to congratulate Muhannad Al-Mazmoomy for his brilliant entry and expression of Saudi Arabia’s National Day, said Megat Ardian, COO of nasair. “I would also like to thank First Motor Company (Volvo) for partnering with us to run this innovative social media competition and we at nasair are looking forward to more engagement with our customers,” he added.

“At nasair we are passionately committed to communicating with our customers through our social channels and we are well recognized at regional and international levels for the scope and depth of our engagement with our social media fans. As proof, we are proud to say that nasair Facebook is one of the fastest growing fan pages for a brand in the Middle East and has over 2.1 million fans, said Syed Akram Husain, director of Interactive Marketing nasair.”

Adding his comments, David J. Forster, First Motor Company GM for Saudi Arabia, the Volvo dealer in the Kingdom, said: “We are extremely happy with the partnership with nasair, the Kingdom’s national carrier. This competition was a natural fit for both nasair and Volvo to launch an innovative program that engages both of our customers. We are looking forward to more activities and programs with nasair.”