Uber has announced the appointment of Saad Pall as its new general manager for the Middle East, North Africa and Pakistan. The role covers Uber’s business in 36 cities across eight countries in the region.
Pall will lead the next phase of growth for Uber’s ride-sharing business across the region, bringing 15 years of strategy and marketing experience from the US, Singapore and Pakistan. His most recent role was as Uber’s general manager in Pakistan, where he was responsible for all business and operations in the market. He is taking over the new role from Abdellatif Waked, who is now heading Uber’s business across the Middle East and Africa.
Based in the Dubai headquarters and overseeing operations across the region, Pall’s role will focus on working closely with in-market teams to help identify areas of growth, lay down regional priorities, and drive operational excellence to fuel the Uber business.
Pall said: “The legacy of driver engagement and community partnerships that has already been created in the region is impressive, and I’m looking forward to progressing the great work that’s already happening. I’m also excited to continue advancing Uber’s business across the region to ensure that people in the Middle East and Pakistan have better access to affordable and safe travel, and benefit from Uber’s technology and products.”
