GROHE celebrates partnership with Jumeirah Beach Hotel

GROHE, a global premium brand for bathroom fittings, has announced a partnership with the five-star Jumeirah Beach Hotel in Dubai, to provide the iconic venue with luxury bathroom fittings.
The project, due to be completed in 2013, will see the GROHE Atrio range fitted in 600 rooms to compliment the design and opulence of the Jumeirah Beach Hotel — a hotel that has become synonymous with visiting celebrities and VIP’s alike. The deluxe resort boasts over 598 rooms and suites, 19 private villas, five swimming pools and 36,300 sq. ms of private beach.
GROHE Atrio, as part of the GROHE SPA collections, offers simple and timeless design beauty reminiscent of the belle epoque period with a cosmopolitan touch. The graceful and refined cylinder shape of the product ensures comfort and pleasure with its handles and high arched spout. As with every GROHE product, the Atrio range has been designed to be as environmentally compatible as possible in order to reduce excess water consumption. Multiple winners of the Red Dot Design Awards, GROHE’s collection is sure to be enjoyed by all who use it.
Firas Ibrahim, regional project manager for GROHE in the Gulf, comments: “Being selected to provide our ergonomic fitting designs for the Jumeirah Beach Hotel is a great honor, and something we are extremely proud of. All of the GROHE products that are being provided are characterized by our distinctive designs, while providing the users with the highest quality in available water solutions."
GROHE’s other projects in the UAE also include the five-star Abu Dhabi Ritz Carlton, where it is the official supplier of bathroom fittings for the hotel’s 800 rooms.