IKEA has introduced an interactive catalog for the first time.
The 2013 IKEA Catalogue is being delivered for free to homes in Riyadh, Jeddah and the Eastern Province, with 324 pages of products, tips and inspiration for a better everyday life at home.
From modular sofas to LED lamps, there are tons of new products out of its full product range found online and in stores.
IKEA has also from lowered its prices on over 1,200 products this September from last year.
This year, IKEA is giving more attention and celebration to textiles and their importance at home.
An easy and affordable way to bring new life to a room, textiles make a big difference without creating a big dent in your budget.
“Whether we stop to think about it or not, life would be pretty boring without textiles. That’s why this year at IKEA and in the 2013 catalog, we’re celebrating textiles for making life soft, lively and personal,” according to a company announcement.
“From blankets and rugs to curtains and towels, textiles are an easy, affordable, attractive and quick way to bring new life to your home. Refresh a sofa with cushions or throws. Switch out curtains instead of repainting a room. Change doesn’t have to be big and difficult. It can be as small and simple as changing the sheets.”
The following are some quick facts about the new catalog.
• 211 million copies worldwide
• Distributed in 43 countries in 62 versions
• Focuses on soft, impactful textiles as well as encouraging creativity
• Includes films and interactive material for even more inspiration
IKEA brings out interactive catalog
