OMD Worldwide named most creative media agency

For the seventh time, Omnicom Media Group agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, a position it has consistently held since the report was launched in 2004.
The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world.
Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape.
The Gunn Report for Media rates agencies on a point system based on awards won in 53 annual award competitions worldwide.
With 331 points, OMD easily bested second-ranked Mindshare (WPP) with 229 points and third-ranked Starcom (Publicis) with 218 points.
At the 2012 M&M awards, OMD took home five awards, including the Effectiveness award for OMD UAE’s “Persil Abaya Mission Innovation” campaign.
These awards led to OMD being named “agency network of the year” at the festival.
The 2012 Effectiveness Index, issued by Effie Worldwide and WARC, has highlighted OMD MENA’s performance in terms of marketing effectiveness.
OMD’s Cairo and Dubai offices took the first two slots in the MENA ranking, with OMD Egypt also claiming the top position in the EMEA ranking.
“The latest findings of the Gunn Report for Media are a testament to our continuous efforts to deliver ideas that work for our clients,” commented Shadi Kandil, CEO of OMD MENA.
“True creativity isn’t just about innovating but providing a meaningful turning point for a brand.”