Media professionals set stage for Mindshare summit in Riyadh

Convergence is transforming the way that businesses function, and Mindshare, the region’s most innovative media agency, is excited to take on these new marketing challenges.
Mindshare has announced the third annual Media Summit 2013, entitled “Real-time Insights: Unlocking the Power of Marketing.” It will take place in Riyadh on May 7.
This one-day event boasts a lineup of industry experts from around the world, who will give insightful presentations that will advise attendees on how to utilize data streams to better connect with consumers, build businesses and grow profits.
“Don’t miss exciting panels on connecting brands via mobile technology, creating targeted content and planning in the multi-screen age,” said a press release.
Comprising cutting-edge and targeted programming from the region’s most respected professionals, Mindshare’s 2013 KSA Media Summit is generating quite a buzz around the region.    
“Over the past few years, new digital tools have completely altered the way that we connect consumers with brands and products,” says Samir Ayoub, CEO of Mindshare in the Middle East and North Africa region.
“We are thrilled to bring the Mindshare 2013 Media Summit to the Saudi market, which has experienced the transformative power of digital convergence firsthand.”