Premium car dealer sets sights on Europe

High net worth individuals (HNWIs) living in the GCC who can't do without a supercar or two when they descend on the French Riviera, will now have seamless access to the familiar and customized support services of Al Ghassan Motors, a major premium car dealer in the Gulf, for the first time in Europe.
In addition, local European premium car owners will have the opportunity to experience the approach that Al Ghassan Motors is known to offer its clientele where the priority is service delivery.
In a move to develop a presence on the continent to benefit the local market as well as its existing client base of HNWIs in the GCC, the company will open its first European showroom in Cannes, France before the 2013 summer season.
As an officially appointed dealer for Lamborghini, Bentley and Aston Martin, Al Ghassan Motors (France) will offer the traditional services expected from a fully franchised dealer staffed with factory trained technicians.
In addition, the business will offer specialized logistical services for the purpose of transporting supercars between the Gulf and Europe, storage solutions for customers who require their cars to be accommodated while in Cannes, a full range of concierge services to benefit visiting clientele, and premium car rental services that include delivery and collection across Europe, in addition to opportunities to participate in supercar tours, track events and factory visits.
Al Ghassan Motors, established in 1992, has specialized in premium car services in Saudi Arabia and Bahrain, its established bases in the GCC. There is a high movement of premium cars between the GCC and European regions, especially the Cote d’Azur, the world’s playground of the rich and famous, in the French Riviera.
“Our strength is our clear understanding of the premium car business as well as our very discerning clientele,” said Ghassan A.H. Al-Sulaiman, president and chief executive of Al Ghassan Motors and a passionate collector of supercars.
David Leach, GM, Al Ghassan Motors, said: “It is also our intention to offer the best collection of manufacturer approved pre-owned vehicles in the European region.”