Cyber-shot HX300 digital still camera hits Saudi stores

Modern Electronics Company Ltd. (MECL), a subsidiary of the Al-Faisaliah Group and Sony, a leading consumer electronics brand, unveiled its latest Cyber-shot HX300 digital still camera, a power-packed device that offers DSLR-like capabilities allowing ease of travel without the need to pack in extra lenses.
The new Cyber-shot HX300 digital compact camera is currently available across all leading electronics retailers and Sony World showrooms in the Kingdom.
With a huge 50x optical zoom range — among the highest for any compact camera — the Carl Zeiss Vario-Sonnar T* lens covers a wide spectrum of shooting possibilities, from holidays and safari trips to sports, wildlife shoots and outdoor concerts.
The T* coating on lens surfaces cuts reflections and ‘flare’, while Super ED and ED glass elements minimise chromatic aberration for satisfyingly sharp, high-contrast images.
The lengthiest shooting sessions are made pleasant and manageable by the camera’s balanced DSLR-style body and molded ergonomic grip that fits comfortably into the hand.
Add to that a full range of intuitively-placed controls including manual ring, custom button, jog dial and memory recall mode, and you have a camera that’s as good as a DSLR.
In a Cyber-shot first, the HX300 features newly-enhanced Optical Steady Shot for stress-free composition and clearer photos even at high zoom settings.
This model delivers an improved performance as the high-speed autofocus at telephoto settings locks onto the subject around twice as quickly as its predecessor model, the Cyber-shot HX200V.
Users will find it easier than ever to grab those spontaneous moments with crisp, blur-free results.
The Exmor R CMOS sensor inside the new Cyber-shot HX300 captures richly-detailed, stills and Full HD video with very low picture noise, even when shooting without flash at dusk or in dimly-lit interiors.
Superior Auto helps capture dimly-lit action, recognizing subjects in motion too. Camera settings are adjusted automatically for crisp, blur-free images – from sun-drenched beaches to moody interiors and twilight scenes.
The HX300 also features the versatile new ‘Multi Terminal’ interface that allows intelligent communication between the camera and a growing range of shooting accessories.
The HX300 features the Advanced Flash that boosts the camera’s sensitivity, effectively extending flash range to make subjects at long distance appear brighter.
This proves ideal for party shots, indoors or at dusk where the camera’s built-in flash could otherwise struggle to reach the action.
Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun, impressive artistic treatments such as Toy Camera, Pop Color, Soft High Key and Partial Color. Everything is instant and automatic without the need to fiddle around with smartphone apps or image editing downloads.