Roadshow brings F-150, Ranger Built Ford Tough pickup trucks closer to Saudis

Ford Middle East and Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, have brought the F-150 and Ranger Built Ford Tough pickup trucks closer to Saudi customers through a roadshow across 10 major Saudi cities. Dubbed the largest of its kind, the roadshow featuring a series of events witnessed a huge success as they progressed from Najran to Jizan, Abha, Jeddah, Madīnah, Tabuk, Hail, Qassim, Riyadh and Dammam.
The truck tour offered an ideal platform to engage customers with the Ford F-150 full-size pickup trucks, America’s best-selling for 36 straight years, as well as the Ranger, Ford’s famous compact pickup. According to Thierry Sabbagh, Ford Middle East’s regional sales director, the roadshow has proved successful as demand for Ford trucks has grown substantially during the first four months of the year.
“The F-150 and Ranger trucks continue growing in popularity as well as preference in the Kingdom,” he said. “The F-150 trucks registered a phenomenal 177 percent increase in sales during the first four months of the year, while the Ford Ranger recorded an impressive 73 percent growth.”
Entitled “Unleash the Beast” and considered the largest roadshow and first of its kind in the region, the roadshow toured 10 main cities across Saudi Arabia, starting from Najran all the way to Dammam, over a 10-week period, covering 5,000 km.
The Unleash the Beast series of events offered visitors multiple layers of fun and covered various activities where adults enjoyed the test drives and stunts while young ones played funpacked games. Fathers had the chance to test drive the Ford trucks, including the powerful F-150 SVT Raptor on a circuit filled with challenges. They also competed with their children over a race with remote controlled Ford F-150 Raptor models, and visited the demonstration zone to learn about the 65-year heritage of the F-Series trucks and the main features that make them America’s best-selling trucks for 36 straight years.
“This is the biggest truck event in Saudi Arabia, which speaks of the legacy and leadership of Built Ford Tough trucks, and feedback so far has been fantastic,” said Paul Anderson, Ford Middle East’s regional marketing director.
Sabah Al Kraidees, sales and marketing director of Al Jazirah Vehicles Agencies Co., said: “This roadshow reflects AJVA’s commitment to continuously reach out to customers across the Kingdom, and helps us demonstrate the Ford truck leadership on the capability, technology and power fronts.”