Saam Stationery releases Linc pens to Saudi market

The Jeddah-based Saam Stationery organized a ceremony recently to launch India’s Linc pens in Saudi Arabia.
Ameer Cherucode, Saam’s managing director, predicted Linc would become the No. 1 pen in the Kingdom.
Linc, which is based in Kolkata, holds a 10 percent share of the Indian market.
Cherucode emphasized the role of pens in promoting education.
Cherucode and Deepak Jalan, managing director of Linc, were addressing a news conference in Jeddah.
Jalan said his company, which was set up 30 years ago, has an annual turnover of $ 60 million and exports its products to 20 countries including the UAE, Yemen, Iran, Iraq, Africa and Southeast Asia.
“We supply quality pens at a reasonable price,” Jalan said.
“We don’t have any plan to set up a plant in Saudi Arabia at present,” he said.
He said the agreement with Saam would ensure quick distribution of its products in Saudi markets.
Although Linc produces more than 50 varieties, it would initially supply only five models to the Saudi market.
Linc has a huge plant that can produce one million pens per day.
“Our aim is to supply quality pens in Saudi market at reasonable price,” said Cherucode.
Winay Maheshwari, exports manager at Linc, Fowzi Bamatraf, Saudi partner, and Mustafa Parammel, manager, attended the press conference.