LG donates SR 50,000 to Al Bir charity

LG Electronics, a global leader and technology innovator in electronics, presented a check for SR 50,000 to Al Bir charity organization in support of its orphans.
LG recently organized a national campaign where customers got a chance of returning their old LG washing machines and buying a new one by availing 20 percent discount on the new LG big size washing machine of their choice.
The campaign aimed to support the Saudi customers and also contribute five percent of sales revenue of each unit to support Al Bir charity organization.
John Lee, president of LG Electronics, Saudi Arabia, said: "This is part of our ongoing commitment toward supporting the society and increasing awareness of the importance of supporting the efforts of charity organizations in the Kingdom."
"LG is absolutely committed to being a brand that is embraced by Saudi customers. Also, we consistently strive to pursue diverse social activities for which LG received a good response from over the Kingdom," said Lee.
"A key part of LG's strategy is to solidify the company's image as a premium brand through its CSR activities," said B.W. Park, MD, United Yousuf Mohammad Naghi Company.
"LG has been playing an active role in global efforts to provide sustainable solutions toward social contribution," said Mazen Batterjee, VP, Jeddah Chamber of Commerce and Industry and head of Al Bir Charity.
"LG Electronics is fulfilling its social responsibility by showing love for those who have dreams and contributing toward making a better society where everyone can lead a happy life," said by Sang Inn Lee, HA senior product manager, Saudi Arabia.