Citymax lining up fresh summer styles

Citymax lining up fresh summer styles
Updated 10 July 2013
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Citymax lining up fresh summer styles

Citymax lining up fresh summer styles

Citymax has introduced its latest summer collection for children, men and women.
Citymax summer kids are all about tropical brights and neons.
Tropical prints, checks and stripes are its key offering this season.
Updated classic nautical influences; with nautical stripes, polka dots, washed out fabrics and ombres. Throughout the range, color is the underpinning theme for summer.
Mixing and matching of bright prints. Bright ginghams, girly silhouettes and Aztec prints are what summer is all about.
Men’s summer are about sun, sea, sand and surf with fun bright colors, surf graphics, muscle tees and surfer shorts in brighter prints.
Introduced are the shorter swim shorts this year in bold colors and washed out stripes. Ombre dyed polo shirts is a big category for Citymax menswear. Varsity and city themes are strong in the range this season. Also introduced are neon tees and neon stripe tees as an addition to the summer collection.
Summer 2013 for women will be best viewed in glorious explosions of color blocking brights and neons. Tropical prints, ruffles, frills and sheer fabrics bring a feminine influence.
Sixties silhouettes, A-line dresses, graphic prints and motifs worked in bright colors as well as eastern inspired prints and tailoring are a big trend this summer. Fresh and bold pop color fabrics and pieces in a sphere of brights. Kimono shaped tops and dresses, golden embroidery and threadwork are key details.
Citymax dresses, jumpsuits, play suits; printed trousers and statement neckpieces are key items for the season.