Dubai weight loss challenge offers gold coins to biggest losers

Updated 18 July 2013
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Dubai weight loss challenge offers gold coins to biggest losers

Need some motivation to cut that flab? If you live in Dubai, you can win gold to do just that. A new campaign “You are Worth ... Your Weight in Gold” is aimed at promoting a healthy lifestyle and achieving optimal body weight. The contest is open for public.
The winner will be the one who loses maximum weight during the program period of 30 days from its inception on Friday this week. The top three winners will get a gold coin equivalent to AED 20,000. Other participants will get a gram of gold for each kilo reduced from their body weight. However, the minimum weight to lose for the eligibility is two kilograms.
Addressing a press conference on Tuesday, Dubai Municipality officials said the winners will get two grams of gold if they could reduce at least two kilograms within one month.
Hussain Nasser Lootah, director-general of Dubai Municipality, said the initiative comes after the grand success of ‘Yallah Walk’ campaign launched in 2011.
“It is also aimed at introducing walking tracks in different parks in the city of Dubai. Walking is an easy and economic way to stay fit and healthy. The municipality has provided residents with safe and accessible walking tracks in urban and rural areas,’ Lootah said.
“Currently Dubai has a total of 91 places where one can practice sport activities. These include residential parks, public parks, jogging track and beaches. In addition to this, every year the civic body opens new parks in more areas and adds sports equipments and tools for the public to promote a healthy community, he said.
“Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to change our bad lifestyles,’ he added.
The weight of each participant will be measured during registration and at the end of program. Participants can register at the event sites any day during the period. Participants must have excess weight to reduce and stay away from unhealthy methods to lose weight.
The final weight will be measured after the Eid holidays on Aug. 16.
Ahmed bin Sulayem, executive chairman of Dubai Multi Commodities Center (DMCC), said the DMCC is proud to support this health awareness drive to encourage society to change their daily routines in return for a healthier lifestyle.
‘We would highly encourage everyone from all walks of life to take part in this great initiative and hope DMCC’s contribution of AED 100,000 worth of gold coins will help motivate individuals reach the final target of improving and sustaining a healthy lifestyle and consequently a better quality of life,’ he said.
“I am sure Dubai can be the role model and astonish the world by its innovative ideas and initiatives,” said Anil Dhanak, general manager of Dubai Gold & Jewelry Group.


Startup of the Week: Protein Laboratory: Making healthy eating fun and easy

Updated 17 September 2019

Startup of the Week: Protein Laboratory: Making healthy eating fun and easy

  • And with growing health awareness, many Saudis are switching over to more nutritious dietary habits

JEDDAH: An enterprising Saudi family is aiming to take the world by storm with its scientific approach to healthy eating.

The Bogari’s newly opened Protein Laboratory restaurant in Jeddah is the brainchild of brothers Ahmed, Hussain and Hassan.

The three doctors got the inspiration for their startup from hospital laboratories while studying in medical school, and with the help of their parents set about establishing their innovative culinary venture.

In recent years the health and fitness fad has become a flourishing business sector in the Kingdom, which has witnessed a dramatic rise in the number of gyms and fitness centers.

And with growing health awareness, many Saudis are switching over to more nutritious dietary habits. However, eating clean can be a challenge for those with busy, modern lifestyles who do not have the time to prepare meals.

Enter the Protein Laboratory, opened to add fun to the idea of healthy food. “We wanted to reintroduce the concept of healthy food to the Saudi health and fitness community,” Ahmed, 27, told Arab News.

“We believe that healthy food does not have to be boring and achieving your goal of fat loss can actually satisfy your taste buds and leave you happily full at the same time.

“We are planning to expand in Jeddah and Makkah to help more people achieve their fitness targets while enjoying tasty food, and we are aiming to be recognized globally,” he said.

The trio started planning their enterprise while studying at medical college but credit their parents’ support for helping turn their vision into a successful business launch.

Their father guided them in setting up the company and their mother took responsibility for the restaurant’s kitchen, playing a major role in developing recipes and supervising operations.

The brothers’ association with the field of medicine also helped them in their efforts. Ahmed was first inspired by hospital laboratories and the way researchers worked on minor details to get the best possible results.

“The long counters, glass walls, and test tubes are what I liked the most, in addition to the complete transparency of the place. It is exactly how I wanted our restaurant to be. Everything to be prepared and cooked just in front of the customer with a high level of attention to detail,” he added.

The idea behind the name Protein Laboratory was to ensure customers had the option to select, mix and create ingredients according to their taste or preference.

“Customers can order their meals according to their nutritional needs and preferences, starting with selecting the protein base, cooking method, side dishes, the sauce and portion of the meal’s components in grams.”

Ahmed said: “We use the healthiest cooking methods possible. We don’t use frozen meat; we blend our own spices and make sure everything is always made in the healthiest way.”

The brothers and their mother work like scientists. “We spent one year testing ingredients and creating healthy recipes. We had only one goal in mind: High protein in a healthy meal and a portion that could help us and others to stay healthy while still eating the food we desired with higher quality and better taste,” Ahmed added.

Their lab salad dish includes more than 20 organic ingredients high in protein, fiber and antioxidants. The restaurant’s burger has only 396 calories, and one of their best-selling desserts is a sugar-free banana pancake.

“We aim to make our prices within everyone’s reach,” Ahmed said.

One of the services offered by the restaurant is subscription to a meal plan drawn up according to the nutritional needs of the customer and delivered to their workplace or home.

Protein Laboratory is located in Helmi Kutbi Street, in Jeddah’s Al-Zahra district and can be followed on Instagram @proteinlabsa.