Memac Ogilvy appoints PR head

Memac Ogilvy Public Relations, the MENA division of global communications firm Ogilvy & Mather, has announced the appointment of Raed Gerges as head of PR services in Saudi Arabia.
“We are delighted to have Raed joining us,” said Memac’s Jeddah MD, Rabih Khouri.
“With his 20 years of experience in the region, Raed brings the strategic caliber, expert analyzes and know-how that we owe our clients.”
Gerges brings a wealth of experience and knowledge having spent more than 20 years building exceptional experience gathered from the three key angles of the communication profession — media, PR and multinational clients.
He has an established relationship with a variety of clients in different countries around the world, from the Middle East to Asia, Europe and the Americas, heightening his experience in client servicing, strategic PR and crisis management.
Edmond Moutran, Memac’s chairman and CEO, said: “We are delighted to welcome Raed to the Memac Ogilvy Public Relations family.”
The CEO said: Raed’s extensive experience in PR working with blue chip clients both in the MENA region and further afield combined with his creativity and dedication to client service will really bolster our PR offering in the Kingdom of Saudi Arabia.”
From his point of view, Gerges sees Saudi Arabia as a great opportunity for the clients and the agency. He believes that the strategic importance of this market will push both sides to invest more into human talents, marketing efforts and by consequence into more sophisticated PR. This is the “communication age” as he says.
Prior to joining Memac Ogilvy as country PR director for Saudi Arabia, Gerges managed a large communication and media consulting company.
He worked with Red Bull as director of communications for the MENA and Southeast Asia.
Throughout his career, Gerges worked on various local and multinational clients, and handled projects implemented in more than 30 countries.