Kumho Tires expands Saudi market share

Tire Service Center Company Ltd. (TSC), an entity of Arabian Hala group and the exclusive representatives of Kumho tires in Saudi Arabia held an iftar event for its eastern region customers in Alkhobar.
TSC General Manager Amir Khurshid, along with his team, received the customers who comprised leading fleet owners and wholesalers of the region.
Khurshid also welcomed Kumho’s General Manager Minseok Lee who also has recently assumed his duties in the Kingdom.
“Kumho Tires is a leading Korean brand and my team is proud and committed to giving Kumho its due share in the Saudi market,” said Amir Khurshid.
“We represent a quality brand with high safety standards that is trusted globally by manufactures like GM, Ford, Mercedes Benz, BMW, Chrysler etc. beside Hyundai, KIA and Ssangyong,” added Khurshid.
Minseok Lee thanked TSC for their ongoing efforts toward strengthening Kumho’s market standing and expressed his confidence in the new Hala management.
“In general, it is encouraging to see that the Korean products are getting increasingly popular in Saudi Arabia. We are confident to achieve greater landmarks for Kumho also,” said Lee.
Kumho produced its first tire over 50 years ago in 1961 and became a global player in a short span offering a full range of quality tires for passenger and commercial vehicles.
In 2007, Kumho became a Platinum Partner of the Manchester United Football club.
In partnership with Manchester United, Kumho launched a “Play Safer” campaign designed to increase youth road safety awareness.
In Saudi Arabia, KUMHO Tires sponsors Al-Jazirah Ford’s racing team and has more plans in the offing. Established in 1978 by the founder, Sulaiman Alsaleh, Kumho’s agent Arabian HALA is a progressive and diversified business group that represents reputable brands like AVIS rent-a-car, Naqel (a joint venture with Saudi Post), HALA Supply Chain Services, Morris Garages (MG) vehicles etc.
Kumho is a recent strategic addition to HALA’s growing portfolio.