Online social campaigns catching steam in KSA

Online social campaigns have become popular in Saudi Arabia, thanks to their reach and effectiveness. Many citizens have taken to voicing their concerns and opinions on social media, where with likes, comments, retweets and shares, a new campaign breaks through to create awareness for a certain proposition.
A local cause that ran with the hashtag #letsfight last year, was initiated by The Loft, a Saudi team founded by a photographer, filmmaker and art director, to spread awareness on breast cancer.
The campaign received impressive feedback through social media, where people started sharing the pictures and commenting on them. “Everyone who participated in this campaign came with a great load of energy,” said Nada Hakeem, co-founder of TheLoft in an interview with Arab News.
“The idea started with a design campaign: a visual and the slogan ‘Let’s Fight.’ Soon we thought to extend it into a photo and video shoot,” said Hakeem. “The idea is that everyone that participates, and pays a fee of SR 50, gets their picture and video taken while posing in a fighting stance with a pair of pink boxing gloves,” she added.
Other popular locally-initiated online campaigns that took social media by storm and made headlines on international media includes “Hit Her,” a recent anti-domestic abuse campaign organized by a group of young Saudis.
Other online campaigns that caught global attention are the Arabic hashtag, which translates to “My salary doesn’t meet my needs,” which bagged the 16th most popular Twitter trend in any language with over 1.2 million tweets per day in just the first two weeks of its launch.
The Twitter campaign called for hike in salaries in the Kingdom started in mid-July this year through a hashtag and has snowballed into a major movement.
Saudi Arabia accounts for over 13.6 million Internet users.