Twitter as hot as it has ever been

Twitter is preparing itself for an initial public offering (IPO) that could value the company as highly as $15 billion (SR56.27 billion), reports say, citing anonymous senior banking sources.
Twitter’s CEO, Dick Costolo, has already met with potential advisers from Morgan Stanley, Goldman Sachs and JP Morgan, adds the paper, and is expected to select several investment banks in the weeks ahead in preparation for the stock market offering, which is anticipated to take place as early as the first quarter of 2014.
Twitter had an estimated value of some $10 billion (SR37.5 billion) as recently as May of this year and rumors of an impending Twitter IPO have been doing the rounds for years. Despite multiple (and recent) denials, the timing feels increasingly right for a public offering. Moreover, it seems highly likely that this will take place sooner rather than later – Twitter, after all, is arguably as hot as it’s ever been. So why delay? Why not Q1 2014? Seems as good – and probable – a time as any other I would say!
Bilal Hallab (@bilalhallab) is general manager and head social business strategist of The Social Clinic, a social business consultancy firm based in Jeddah, covering the Middle East that offers social media HR, governance, engagement, strategy, analytics, training, workshops, design and development services.