APEX award for Emirates

Emirates received international honors in September, winning the Best in Middle East at the 2013 Airline Passenger Experience (APEX) Passenger Choice Awards for the fourth straight time in Los Angeles and the Best Up in the Air Experience award at the Future Travel Experience (FTE) Awards in Las Vegas.
Voted by passengers, the APEX Passenger Choice Awards recognize airlines for service, products, and innovations across ground experience, catering, cabin service and in-flight entertainment. A panel of industry experts selects the FTE Awards, which honored Emirates' dedication to providing the best possible in-flight experience.
Tim Clark, president, Emirates Airline, said: “We evolve constantly, across the board — from the nuances of our services on the ground to our expansive in-flight products and entertainment — to ensure we remain creative, caring, and engaging for our customers. We thank APEX and FTE for recognizing this commitment.”
Founded in 1985, Emirates established its commitment to passenger experience early on. Emirates was the first airline to offer complimentary chauffeur drive service to its First and Business class passengers and in 1992 was the first airline to introduce touchscreen personal video systems in all seats in all classes on every aircraft. Emirates was the first to feature Private Suites in First Class, and its on-board mood lighting to combat jet lag is iconic.
Emirates was also the first airline to allow its passengers to use their personal mobiles while flying, and continues to lead competitors with its on-board offerings. Its award-winning in-flight entertainment system, ice, offers passengers up to 1,500 channels of entertainment and recently the airline introduced capacitive touchscreen technology and even larger screens to its in-seat televisions.
“The passenger experience begins the moment a flight is booked and from that point our goal is to deliver an exceed customer expectations,” said Patrick Brannelly, Emirates' VP corporate communications product, publishing, digital and events, who collected this award on behalf of the Emirates team.