Citymax marks rapid expansion across KSA

Citymax, a major value fashion brand, has increased its presence in Saudi Arabia by opening three new stores in the in the past month — at Makkah Mall in Makkah, Jarir Mall (Tahlia) and Al Salaam Mall in Jeddah.
The new stores are in line with Citymax’s rapid expansion plans for 2013 and will be stocking Citymax’s homegrown label of women’s, men’s and children’s fashion as well as household goods, footwear, toys, cosmetics and accessories. The store will also offer the latest autumn/winter collections from Citymax.
Ramanathan Hariharan, CEO, Citymax, said: “We are delighted to have opened three stores in Saudi Arabia this month. At Citymax, we are extremely proud of the fact that we are a homegrown Middle Eastern brand and the new stores will help us cater to the demand of our loyal customers in the Kingdom.
Vedapuri, Citymax COO, stated: “Saudi Arabia continues to represent one of our biggest markets in terms of business, and we are proud to continue expanding our presence in the country yet again. The new stores feature a brand new look and feel that offers customers an international experience, while providing them with the latest styles and trends at affordable prices, and we’re confident that it will be received extremely well by Citymax shoppers.”
All three stores were officially opened by Citymax officials; Jason, Citymax retail head, was present at both Jeddah openings and with the Makkah Citymax team at the opening in Makkah Mall.
The latest Autumn 2013 collection includes a variety of on-trend ladieswear, menswear and kidswear to choose from, offering customers ‘More fashion, more value.’
Known as Citymax in the Kingdom, Max Fashions is part of Landmark Group, one of the largest retail conglomerates in the Middle East and India.