AXA unveils major brand campaign across Kingdom

AXA Insurance, one of the largest and major non-life international insurers in the region which operates as AXA Cooperative in Saudi Arabia, has launched its “most important” brand campaign.
The campaign is part of AXA Cooperative’s strategy to reinforce AXA’s world-class standards in the insurance sector. The TV advert, outdoor and online campaign emphasizes the benefits of insurance and the need to protect and secure the family as well as the precious things it owns. It also supports the company’s vision and insurance solutions that offer more than any other traditional insurance products coupled with its renowned customer experience.
With its long and successful history in the Kingdom for over 30 years, AXA is now one of the top 5 insurance companies. It has built a significant motor and health portfolio (including SMEs) but is also very successful in construction and marine insurance. More than 500,000 customers already entrust AXA in the region to protect their businesses, families as well as their assets (homes, cars and other precious things they own).
The brand campaign will also shed light on the company’s expansion plans in the Kingdom, its sales distribution, product offering and operational processes that reassure AXA’s standards and brand promise. AXA Cooperative will open 13 new locations in 2013 — in Jeddah, Riyadh and Eastern Province.
AXA Cooperative has heavily invested in the training and development of Saudi talent and is committed to accelerate its growth by further engaging and building the capacities of Saudi nationals in the insurance sector.
Jerome Droesch, chairman of AXA Cooperative, said: “With this campaign we want to communicate what sets AXA Cooperative apart, from the caring service our colleagues provide to our customers to our wide product portfolio. Through this campaign, we wish to emphasize that AXA is a powerful brand that people should trust.”