Utoor Perfumes signs partnership with Mezaj Arabia

Ali Fardan Al-Fardan, chairman of Utoor Perfumes, a Dubai-based company specializing in perfume sales and distribution in the UAE and beyond, has signed a partnership agreement with Jeddah-based Mezaj Arabia for Perfumes & Cosmetics, a specialized distributor of perfumes in Saudi Arabia.
The partnership will leverage the expertise of Utoor Perfumes and Mezaj Arabia, through the common link and market knowledge, to cover the companies’ distribution across Saudi Arabia, the UAE and other key regional markets. The partnership was signed by Ali Fardan Al-Fardan and Talal Dhulaymi, chairman of Mezaj Arabia.
The partnership covers the distribution of the French perfumes imported by Mezaj Arabia across the entire region, through a focused approach that will help strengthen and grow their client portfolios as well as market reach throughout the Middle East.
A manufacturer and developer of high-end perfume brands, Al-Fardan will also use the distribution network of Mezaj Arabia and Utoor Perfumes to further build the market scope and his industry expertise of signature perfume brands across key client points in the region.


Currently, Mezaj Arabia operates a distribution network throughout the Kingdom for its French perfumes. Established in 2008, Mezaj Arabia is headquartered at Al-Mukhmal Plaza in Jeddah.
Al-Fardan said: “Our strategic partnership with Mezaj Arabia is a pivotal step toward setting up a formidable distribution network covering the most important markets in the Middle East. We are happy to be working closely with Mezaj Arabia and involving the market knowledge of Utoor Perfumes, which makes this partnership a very strong distribution network in this region.”
Dhulaymi said: “Our partnership with Ali Al-Fardan is a major step forward in our growth journey and this will pave the way for us to bring in more high-end French perfume brands to the Kingdom, and help reinforce our distribution network both within Saudi Arabia and beyond.”