90 million videos viewed daily on YouTube in KSA

Updated 29 April 2014

90 million videos viewed daily on YouTube in KSA

More than 90 million videos are viewed on YouTube in the Kingdom daily, said Nawaf Al-Sahhaf, CEO of the Badir Technology Incubator Program, during an event to mark the first-ever local YouTube roadshow event at Riyadh’s Four Seasons Hotel on Wednesday.
YouTube representatives from around the globe are in the Kingdom to mark the event. The Badir program was launched by the King Abdul Aziz City for Science and Technology (KACST).
Daily views on YouTube have increased by 50 percent compared with 2012, with a staggering 167 million daily views in the Middle East and North Africa (MENA) region alone and 4 billion views globally, according to the latest statistics.
In addition, 60 hours of video footage are uploaded to YouTube per minute in the MENA region.
“The initiative aims to support and encourage Saudi entrepreneurs and pioneers to take advantage of YouTube in the development of their projects in line with the Badir objective to provide technical support to emerging entrepreneurs,” said Al-Sahhaf. “This program has been designed to develop the capacity of Saudi leaders and entrepreneurs in order to encourage a culture of self-employment in the next generation,” he said.
Statistics show that there are more than 13 million Internet users in the Kingdom, of whom more than 50 percent use Twitter and 42 percent use Facebook.
Al-Sahhaf reminded the audience that Saudi Arabia is the largest market for social networking sites in the region, with the largest number of YouTube users in the world, and that more than 60 percent of the Kingdom’s population use smartphones.
Two-thirds of YouTube users are between the ages of 18 and 34, of whom 83 percent use the Internet on a daily basis.
Marenco Kemp, head of YouTube EMEA Online Partnerships, said 1 billion people use YouTube every month, which is equivalent to one out of every two Internet users.
David Rupert, head of the EMEA YouTube team, said emphasis was placed on providing tremendous support to partners, content creators and guide content creators. Rupert also said that YouTube would launch a special website for Saudi Arabia.

Google, meanwhile, has created investment opportunities to facilitate business operations and strengthen partnerships with key stakeholders.

Travel platform creates new job opportunities for Egyptian guides

Updated 21 September 2019

Travel platform creates new job opportunities for Egyptian guides

  • Showaround is a platform that allows travelers to hire locals as personal tour guides

CAIRO: Apps have become increasingly popular in Egypt in recent years, creating new job opportunities and challenging traditional business and marketing channels.

For instance, Uber has around 90,000 monthly active drivers in the country, and Airbnb has grown massively.

Showaround, a platform that allows travelers to hire locals as personal tour guides, has attracted more than 6,300 locals.

“It’s a wave of change. It’s the fourth industrial revolution. Expect more and more apps to change how business is done,” Mohsen Aziz, 41, a software company owner in Cairo, told Arab News.

“Moreover, it opens up the space for new job opportunities and new products and services that were almost impossible to offer previously.”

Aziz said of Showaround: “Regardless of the local guides’ background, they still get recruited by global tourists. Subscribers’ profile picture, write up and service users’ reviews drive demand.”

On the app, men and women, primarily aged 21-35, post interesting pictures that include ancient sites, yoga positions and hiking.

Tour prices range from $3 to $15 per hour, but many locals offer their services for free to gain reviews.

“While I’m happy we’re driving better tourist services through such platforms, I’m concerned that these locals aren’t trained or have enough of a background to be ambassadors for our country to explain thousands of years of history,” said professional tour guide Rasha Hussein.

“Guides should get government licenses to practice. It doesn’t sound fair. We spent years studying and practicing to be eligible.”

Egypt aims to attract 12 million tourists in the fiscal year 2019-20, an 11 percent increase from 2018-19, according to government plans.

The Tourism Ministry recently announced partnerships with six international companies, including CNN and Expedia, to promote tourism through global platforms and modernize marketing mechanisms for Egyptian tourist destinations.

The government aims to increase the number of tourist nights spent in Egypt to 127 million, compared to 113 million in 2018-19.

Egypt’s tourism revenues reached $11.4 billion in 2018, an increase of around 50 percent ($7.6 billion) from 2017, according to figures from the Tourism Ministry.