Amadeus Saudi Arabia to host third technology show

Amadeus, a major technology partner for the global travel industry, has announced the dates of the 2014 edition of Amadeus Technology Show, an annual travel technology event held in three major cities of Saudi Arabia.
The event is aimed to showcase Amadeus’ portfolio of cutting-edge technology solutions that will empower the industry to contribute toward shaping the future of Saudi Arabia’s travel industry.
Held for the third consecutive year, Amadeus Technology Show will comprise three separate one-day events, the first of which will be held in Park Hyatt Jeddah on March 12.
The second event will be hosted at Marriott, Riyadh on March 17, after which it will move to Movenpick, Alkhobar for the concluding show on March 19.
Nashat Bukhari, GM, Amadeus Saudi Arabia, said: “Amadeus’ portfolio of products and solutions are attuned to the needs of the next generation travelers, and covers everything in the travel business, from front office, mid-office and back office, e-commerce, m-commerce to leisure and corporate travel. Our mobile solutions are best in class, enabling travel agents to diversify their channels to provide more services to their customers, and attract new customers — translating to higher revenue and better profitability.”
He added: “Amadeus Technology Show 2014 will be an opportunity for our clients to understand and experience our technology solutions and leverage the benefits to the maximum.
Apart from the unique value proposition we have with Arab Air Carriers Organization (AACO), we also provide segment-specific content, products and solutions — a strong differentiator that reinforces our position as a leading technology provider in the region.”
The show is open to owners, top decision-makers and travel managers of all travel agencies and corporations, as well as senior representatives from the travel and tourism industry, including Saudia, Arab Air Carriers Organization (AACO), General Authority of Civil Aviation (GACA) and Saudi Commission for Tourism and Antiquities (SCTA).
With the eyes of the travel industry now on the next generation traveler, this year’s show also invites professors and students of tourism colleges to experience firsthand the latest technological innovations that drive the travel industry.