M.I.A., Monae enthrall music lovers through hologram magic

M.I.A., Monae enthrall music lovers through hologram magic
Updated 05 April 2014 03:02
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M.I.A., Monae enthrall music lovers through hologram magic

M.I.A., Monae enthrall music lovers through hologram magic

WEST HOLLYWOOD, California: Singers M.I.A. and Janelle Monae shared the stage during separate concerts on opposite coasts through the magic of holograms.
M.I.A. performed in New York with a 3-D projection of Monae while Monae sang on the West Coast with M.I.A.’s likeness.
Both artists have ideas for how they might use performance holograms beyond their bi-coastal duet, which was sponsored by Audi to launch its A3 model.
The high-tech duet required more advanced 3-D projection and video mapping technology than Tupac Shakur’s hologram debut at the annual Coachella music festival in 2012. M.I.A. and Monae performed together in person to help create the holograms, but each saw the results for the first time onstage.
“I wish I were in the audience because I’m sure it looked cooler from the audience, but it felt great,” Monae said after closing her 40-minute set at Quixote Studios by singing with a hologram. “I felt M.I.A.’s spirit up there.”