Infiniti establishes new MD role for Middle East

Infiniti has moved further forward with the implementation of its global transformation plan, which began in 2012.
The company has established a dedicated MD role for its business in the Middle East, which will give Infiniti a sharper structural focus on the premium segment and enhance the brand’s distinct identity.
Ensuring the brand has a dedicated leader in key markets is a central strategy of Infiniti’s global transformation plan.
Juergen Schmitz will be Infiniti Middle East’s first MD, having been GM for the past three years. Schmitz will assume his new responsibilities with immediate effect and report to François Goupil de Bouille, VP, Infiniti Europe, Middle East and Africa (EMEA).
Goupil de Bouillé said: “Infiniti’s plans to become a global player in the premium automotive segment means we need to deliver our full brand promise in every market. The Middle East is one of the most important regions in the world for us and we have been strengthening our offering here since we launched the brand in 2005. The announcement of a dedicated MD for our brand in the region, in line with our global strategy, marks the next step in the growth plan for Infiniti in the Middle East.
“Today’s announcement represents more than an important operational change; it is also an affirmation of Infiniti’s commitment to the Middle East.”
Schmitz said: "Infiniti is entering a new era and I’m fortunate to be leading the brand in the Middle East. Globally, Infiniti has its third largest market share here, which we and our partners plan to substantially increase in the coming years. I am committed to realizing those ambitions while continuing to deliver our premium brand promise to our highly-valued customers."
As part of the plan to achieve its growth plans, Infiniti will begin a recruitment drive to add further talent to its regional team.