Subway serves up an iftar to remember

Subway serves up an iftar to remember
The People’s Platter invited passersby to sit down, break bread and connect in a way they have never done before.
Updated 24 June 2017

Subway serves up an iftar to remember

Subway serves up an iftar to remember

The act of breaking fast during Ramadan is both a spiritual and emotional experience. Be it bonding with family, sharing the blessings of the holy month with your community or simply enjoying a great meal with your loved ones, iftar is a time for togetherness.
But in a diverse, metropolitan region like the GCC (especially in the UAE), a growing number of working professionals and students find themselves alone and unable to experience the communal joy and togetherness of a homey iftar.
Subway, which claims to be a brand with a mission to bring quality food and positivity to consumers, is giving six strangers, from all walks of life, a little taste of iftar joy.
Subway’s Pop-up Iftar is centered on a novel innovation called “The People’s Platter,” a standard Subway sandwich platter that caters to all tastes with a wide variety of sandwiches.
Thanks to a little technological wizardry and the vocal talents of Emirati social media celebrity, Bin Baz, The People’s Platter invited passersby to sit down, break bread and connect in a way they have never done before.
“In a time where divisiveness seems to be at an all-time high, the simplicity and casualness of Subway’s Pop-up Iftar stands as a powerful gesture that not only celebrates the values of generosity, tolerance and togetherness, but also proves there are no strangers in Ramadan … especially when you throw a chatty platter of tasty subs into the mix,” the company said in a statement.