World Cup qualification to kick Saudi clubs’ brands into big leagues

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Happy days have returned to Saudi Arabian football following the national team’s qualification for next year’s World Cup. The side made it to Russia thanks to a 1-0 victory over Japan last Tuesday. (Reuters)
Updated 14 September 2017

World Cup qualification to kick Saudi clubs’ brands into big leagues

LONDON: When Fahad Al-Muwallad fired in the winner that saw Saudi Arabia beat Japan last Tuesday, he not only sent the Green Falcons to next year’s World Cup but also gave a huge boost to the potential brand value of local football clubs.
That’s the view of industry insiders who claim there is nothing like a World Cup campaign to get the public not just behind their team, but also more focused on football in general.
As part of the country’s Vision 2030 plan, whereby dependence on oil is set to be reduced and the economy diversified, government-owned football clubs are to be put up for sale with profits set to be spent on promoting social well-being and healthy lifestyles.
Given the planned privatizations, the timing of the win over Japan — which will see coach Bert van Marwijk’s men set to fly the flag for the country in Russia next summer — could not have come at a better time.
“The World Cup is the biggest tournament in sport and attracts an unrivaled level of interest. Strong performances by the Saudi Arabian team will trigger excitement domestically and perhaps more importantly internationally for football in the country,” Finn Dowley, sports analyst at the London-based business consultancy Brand Finance, told Arab News.
“Football club brands are reliant on strong on-field performance and individual player brands. The World Cup will thrust Saudi Arabia’s star players into the spotlight which will directly benefit the brands of the clubs they play for.”
The Saudi national team has long been one of the most successful in the Middle East and Asia. The Green Falcons have played in the World Cup finals four times and won the Asian Cup three times.
But amid the boom in sports finances and growth of football into a megabucks business, Saudi Arabia’s national team has been somewhat sidelined, having last qualified for the World Cup in 2006.
Local clubs already have strong and solid support, but given the increased exposure during the World Cup tournament in Russia, could now see a boost ahead of the privatization plans.
“It is important to remember that sports clubs in Saudi Arabia include a number of sports — not only the football teams — however, it is fair to say that in terms of core support and fan appeal the football teams are the key assets,” Steve Bainbridge, head of Al Tamimi & Company’s Sports and Events Management practice, told Arab News.
“Assuming there is significant interest from the private sector and robust bidding, and there are many reasons to believe this will indeed be the case, we can anticipate that the private-sector bidders, having performed rigorous due diligence, will feel confident they can increase brand values and commercialize the associated assets to increase and diversify revenues.”
The key to making a success of any privatized clubs is to increase commercial revenue, specifically through merchandise and sponsorship. And once again World Cup qualification is predicted to help any plans the new club owners and their commercial teams may have. The model the owners would seek to copy is likely to be, as you would expect, that used by the big European clubs such as Real Madrid, Manchester United and Bayern Munich.
“The primary revenue-driver (will be) brand value, which should be maintained, enhanced and leveraged through multiple channels including ticket revenues, merchandise sales, broadcast revenues and club sponsorship, etc.” Bainbridge said.
“Subsequent to a privatization, we can anticipate that new owners may bring private-sector expertise to support their strategic investment in and development of the assets.”
Dowley added: “The growth of Saudi football club brands will depend on levels of investment and quality of brand management. Savvy owners will look to industry and market specialists to develop their brands in order to maximize financial return.”


India shuts down Internet in hotspot after deadly protests

Updated 13 December 2019

India shuts down Internet in hotspot after deadly protests

  • Protests erupted this week after the government introduced new legislation that many in the far-flung northeast believe will give citizenship to immigrants
  • On Friday morning thousands gathered in central Guwahati as riot police looked on

GUWAHATI: Internet access was cut in India’s northeastern city of Guwahati on Friday as thousands gathered for fresh protests against a new citizenship law, a day after police shot dead two demonstrators.
Protests erupted this week after the government introduced new legislation that many in the far-flung northeast believe will give citizenship to immigrants from neighboring Bangladesh, and which other critics say is anti-Muslim.
On Friday morning thousands gathered in central Guwahati as riot police looked on, with residents hurrying out to buy essentials.
No fresh violence was reported but Guwahati and other areas remained littered from the detritus of recent days, with some roads blocked by fallen trees, concrete poles, stones and iron railings. Many cash machines have run out of cash and most petrol stations were also shut.
A local government official said that Internet access in the Guwahati, the main city of Assam state, had been cut and an AFP reporter confirmed that connections appeared to have been suspended.
The Meghalaya state government has also cut off mobile Internet, with parts of the capital Shillong brought under curfew since Thursday evening.
Japan’s Prime Minister Shinzo Abe was planning to scrap a visit to the city due to begin on Sunday as the security situation deteriorated, media reported Friday. The Japanese leader had been slated to hold talks with Prime Minister Narendra Modi.
On Thursday, police had fired live and blank rounds as thousands of demonstrators in Guwahati and elsewhere took to the streets, some vandalising property and torching vehicles.
The two demonstrators killed in the city were among around 20 people being treated in hospital, “a few” of whom had gunshot wounds, said Ramen Talukdar, a doctor at a Guwahati hospital.
Hundreds of passengers stuck at Guwahati airport were brought to the city on government buses with police escort in the early hours of Friday morning.
Several thousand troops have been drafted in to help police, who fired tear gas and charged demonstrators with batons, in recent days.
Security was increased at the Bangladeshi consulate in Guwahati after a vehicle in the consul’s convoy was attacked Wednesday by mobs, the foreign ministry in Dhaka said.
“They cant settle anyone in our motherland. This is unacceptable. We will die but not allow outsiders to settle here,” Manav Das, a protester told AFP on Friday.
“We will defeat the government with the force of the people and the government will be forced to revoke the law,” said local activist Samujal Battacharya.
The Citizenship Amendment Bill (CAB), signed into law by the Indian president late Thursday, allows for the fast-tracking of applications from religious minorities from three neighboring countries, but not Muslims.
For Islamic groups, the opposition and rights groups, it is part of Modi’s Hindu nationalist agenda to marginalize India’s 200 million Muslims. He denies this.
The US State Department on Thursday urged India to “protect the rights of its religious minorities,” according to Bloomberg.
But many in India’s northeast object for different reasons, fearing that immigrants from Bangladesh — many of them Hindus — will become citizens, taking jobs and weakening the local culture.
The chief ministers of the states of Punjab in the north and Kerala in the south also said that they would not implement the law, the Hindu daily reported.
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