Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017

Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.

Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.

The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Shanina Shaik spotted on and off the runway in New York

Shanina Shaik attended the Diesel x A-Cold-Wall party during New York Fashion Week. (AFP)
Updated 11 September 2019

Shanina Shaik spotted on and off the runway in New York

DUBAI: A-Cold-Wall, founded by Virgil Abloh protégé Samuel Ross, and Diesel Red Tag unveiled their hotly-anticipated collaborative capsule collection during New York Fashion Week via an installation, which took over SoHo’s Grand Street on Sept. 10. Ahead of the big reveal, the brands celebrated the launch by hosting a glamorous dinner that was attended by a drove of celebrities, including Karrueche Tran, Kehlani, and Shanina Shaik. Nearly everyone in attendance was wearing pieces plucked from the new Diesel Red Tag x A-Cold-Wall Spring 2020 collection.

Victoria’s Secret model Shaik chose a tie-dye splattered t-shirt, which was neatly tucked into a pair of black, slim-fit jeans. Shaik, whose father is Saudi-Pakistani and whose mother is Lithuanian-Australian, accessorized the casual, laid-back look with a miniature leather handbag and a pair of black, pointed-toe pumps. With her black hair pulled back into a sleek, low-hanging ponytail, Shaik exuded effortless cool.  

 
 
 
 
 
 
 
 
 
 
 
 
 

The NEW @diesel X @acoldwall collection out now @for.successful.living #diesel

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The 28-year-old has been keeping quite busy this NYFW. Following the dinner, Shaik attended Rihanna’s Savage x Fenty Spring 2020 show on Tuesday. Additionally, she’s been spotted at shows by Tommy Hilfiger, Carolina Herrera, PrettyLittleThing x Saweetie and the Harper’s Bazaar Icons party. And when she’s not turning heads on the front row, she’s stealing the scene on the runway, including at LaQuan Smith’s Spring 2020 showcase earlier this week.   

Indeed, it appears that the model hasn’t let her recent divorce slow her down. News of her split from longtime beau Greg “DJ Ruckus” Andrews took the internet by storm when It was first announced in June. The model filed the paperwork in the Los Angeles County Court in July, citing irreconcilable differences, according to TMZ.

 
 
 
 
 
 
 
 
 
 
 
 
 

PLT tonight @prettylittlething

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News of their split came as a shock to fans as, earlier this year, Shaik spoke to British model Rosie Huntington-Whitely about starting a family.

“Personally, I’m thinking about a family and when to settle down and have all that as well,” she told the website Rose Inc. “But there are so many things on my dream board that I need to tick off and want to do, and hopefully I’ll do some more movies as well. If I can do all of that, I’ll be very happy,” she added.

The model married Andrews on musician Lenny Kravitz’s private island of Eleuthera in the Bahamas in May 2018.