Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017

Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.

Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.

The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Miss Universe 2018 Catriona Gray dedicates her rousing farewell speech to the Philippines

Miss Universe 2018 Catriona Gray gave an emotional farewell speech dedicated to her homeland. AFP
Updated 09 December 2019

Miss Universe 2018 Catriona Gray dedicates her rousing farewell speech to the Philippines

  • Miss Universe 2018 Catriona Gray crowned her successor, Miss South Africa Zozibini Tunzi, who took home the prestigious Miss Universe 2019 title
  • She ended her emotional farewell speech with a tribute to her “beloved Philippines”

DUBAI: On Sunday night, Miss Universe 2018 Catriona Gray crowned her successor, Miss South Africa Zozibini Tunzi, who took home the prestigious Miss Universe 2019 title.

The Philippines-bred beauty, who is part-Australian, made her final walk on the stage of Atlanta’s Tyler Perry Studios wearing a blue, feathered gown by Filipino designer Mak Tumang to thank her “beloved Philippines” in a rousing closing speech.

“I've always believed that as women we have the power to redefine our generation,” said the 25-year-old beauty during the televised event hosted by Steve Harvey. “When we raise our voices together, the words 'woman power' become more than just a phrase. They become a movement.”

She added “I wanted my year to be a reign with purpose, from advocating for quality education for all to raising awareness to HIV and AIDS. I've started to use my voice for good.” She went on to thank her mom and dad, in edition to her mentors and the Miss Universe organization.

She ended her emotional farewell speech with a tribute to her “beloved Philippines,” stating “you endlessly inspire me and give me hope.”

Gray then performed her final duty by crowning Tunzi with the US $5 million, diamond-encrusted Miss Universe 2019 diadem, which was designed by Lebanese jeweler Mouawad.

The beauty queen and humanitarian was the fourth Filipina to win Miss Universe and the second in three years, joining Gloria Diaz, who was the first Filipina to bring home the title in 1969, followed shortly by Margie Moran in 1973. 42-years later, Pia Wurtzbach would reclaim the crown in 2015.