Pakistani bridal brand Élan showcases its sumptuous new collection

The collection was true to Élan’s aesthetic.
Updated 29 October 2017

Pakistani bridal brand Élan showcases its sumptuous new collection

LAHORE: With wedding season soon to be upon us, Pakistani brand Élan showed off its latest bridal offering, “Champs de Patchouli,” at a glamorous event this month.
Opting out of the traditional fashion week line up for the second year in a row, Élan, which has fans across the globe due to its ethereal and ornate take on bridal wear, invited the industry for what turned out to be an opulent yet intimate night of matrimonial glam.
The collection itself was true to Élan’s aesthetic, which ties in modern sensibilities of design with the reimagining of classic wedding silhouettes like the peshwas, lehngas and shararas we know so well. Ensembles embellished with pearls, thread work, and adornments of dabka and gota met with hand painted and 3D embellishments upon dreamy organzas, nets and tissues.

Models glided across a glass topped pool, with the backdrop of shelves filled with candles and hues of flora that complimented the color palette Élan has come to be known for.
Traditionally, fashion weeks are a hustle and bustle of chaotic energy from the red carpet to the war zone which is finding your seat; heading backstage only ups the ante with the tangible anxiety of months and months of hard work being laid out in a mere few minutes with only one chance to really get it right. Élan’s Khadijah Shah removed the havoc of juggling one’s own vision amidst so many others and honed in her own style.
“One of the main reasons I started doing solo shows was so I could have more creative control over the ambience and atmosphere of the show,” said Shah on why the design house chose to break away from showing at fashion week.

Champs De Patchouli#elan #elancouture #elanbridal #ChampsDePatchouli

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“The bridal attire we create is opulent and magnanimous in terms of design, detail and embellishment and they reflect best in an atmosphere that is more sophisticated and elegant than fashion week run-ways,” Shah continued. “This allows me to execute my vision in terms of set, ramp and choreography, creating a scene that was a manifestation of the Élan vision.”
It was a sentiment that was celebrated throughout the evening by guests — which included celebrities, designers, editors, friends and family — the solo show allowed the brand to present their clothes, their way. Similarly, those that attended seemed to be in agreement that the singularity of the show and the comfortable set-up removed the obligatory feel of attending fashion weeks where one wants to race to the end.

The show’s atmosphere, though ornate and polished, achieved a vibe that felt relaxed. Guests mingled before and after the presentation and closed out the event in high spirits with a night of dance, a benefit to hosting one’s own show on one’s own terms: “I love to have people around me and generally love to host my friends, family and colleagues. Having my own show allows me to do that; showcase a collection yet also host an evening that is pleasant and enjoyable for everyone. It gives me immense pleasure to know that attendees at my shows had a great (night), enjoyed the installation and went home happy.”


Mariah Carey champions Dubai-based designer at Expo 2020 party

Mariah Carey stepped out in a gorgeous gown by Dubai-based designer Furne One. (Mohammed Fawzy/Arab News)
Updated 21 October 2019

Mariah Carey champions Dubai-based designer at Expo 2020 party

DUBAI: Mariah Carey stepped out in a gorgeous gown by Dubai-based designer Furne One, founder of Amato Couture, as crowds gathered at Burj Park on Sunday night to mark the one-year countdown to Expo 2020.

Carey sparkled in a full-length studded dress featuring intricate patterns and Swarovski crystals. She has been spotted in one of Amato Couture’s gowns before, at the Cannes Film Festival earlier this year when she wore a black sequinned number.

One is a couturier from the Philippines and his dresses are a hit with some of the biggest female celebrities in the worlds including Shakira, Beyonce, Jennifer Lopez, Lady Gaga and Nicki Minaj.

Carey sparkled in a full-length studded dress featuring intricate patterns and Swarovski crystals. (Mohammed Fawzy/Arab News)

“I started sketching dresses at around 10 years old and continued until I went to college,” the designer told Arab News. “As a boy, I would keep everything to myself and spend most of my time alone with my imagination, sketching away dresses. As I grew older, I became a little rebellious. In time, I grew out of that phase and started focusing on my career and become a successful designer."

His big break came when he won a major fashion design competition in 1994 that was judged by a famous Filipino-US designer Josie Natori. “The moment it happened, she took me under her wing and brought me to Paris and New York to work for her as an apprentice because she saw potential in me."

He won first prize at Japan’s Women Wear Awards that same year and, three years later, stood out as a finalist at Manila’s Fashion Design Awards.

Carey, who is 49, sang some of her greatest hits songs including “Emotion” and “We Belong Together” to an enthusiastic audience who braved the heat and humidity of the outdoor venue.

Expo 2020, which runs for six months and begins next October, is to be held at a vast new site in the south of Dubai. Organizers are expecting around 25 million visitors.