Empty plates raise awareness of world hunger

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WFP MENA with the participating food bloggers and calligraphers, published posts of empty plates with beautiful art work by different calligraphers sending messages giving and caring. (WFP website)
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The WFP is the world's largest humanitarian agency fighting hunger worldwide. (WFP website)
Updated 08 February 2018

Empty plates raise awareness of world hunger

JEDDAH: “Food for thought,” a collaboration between the Saudi Arabian company Cheil and the UN World Food Program (WFP), is using Instagram to spread its message via social media.
The campaign aims to spread awareness of hunger problems in the MENA region and to support the WFP in building a world with zero hunger by 2030.
It provides a strikingly different fare from the usual Instagram images, for instead of mouth-watering photos of delicious dishes, the campaign features empty plates.
The campaign enlisted 22 calligraphers from four continents and 28 food bloggers to draw attention to the world’s biggest solvable problem, hunger.
Images of empty plates came with messages such as: “Whoever you feed today, might feed you tomorrow,” “A little for you is a lot for them,” and “Hunger is understood in all languages.”
Although humans produce enough food to feed everyone, hunger kills more people each year than AIDS, malaria and tuberculosis combined, according to WFP, affecting the lives of 815 million people worldwide.
Abrar Al-Ghamdi, who works for Cheil as a copywriter, told Arab News: “Instagram has become a food exhibition; people post so many photos of food every day, so we chose to launch the campaign on Instagram to remind people that hunger is still a global problem via engaging some the most-renowned regional food bloggers and their social media audiences.
“The feedback and responses the campaign received were more than our expectation; the posts were shared so many times. The WFP MENA number of followers doubled,” she added.
Eradicating hunger by 2030 is one of the 17 Global Goals for Sustainable Development to improve people’s lives.
The WFP is the world’s largest humanitarian agency fighting hunger worldwide, and has many projects in the Middle East. It provides cash and delivers food to millions of people in Yemen, Syria, and Iraq, as well as helping Syrian refugees in neighboring countries rebuild their lives.


Qiddiya awards SR10bn in contracts to help construct Riyadh mega project

Updated 02 July 2020

Qiddiya awards SR10bn in contracts to help construct Riyadh mega project

  • The funding will be backed by the Kingdom's Public Investment Fund

RIYADH: At least SR10 billion ($2.66 billion) worth of contracts will awarded to various companies to speed up the construction of a mega entertainment and sports project in the Saudi capital Riyadh, the Qiddiya Investment Company announced on Thursday.

The funding will be backed by the Kingdom's Public Investment Fund.

The Qiddiya project includes a number of art, entertainment and sporting facilities, and is being built on a 334 square-kilometre site close to Riyadh.

Its construction forms part of Saudi Arabia’s Vision 2030 program that aims to diversify the Kingdom’s economy.

“We’ve awarded well over 1 billion riyal in contracts so far and that figure is going to jump, maybe ten times to 10 billion riyals, which will all be construction related contracts,” Michael Reininger, chief executive told The National.