Fighting fake news on the front line

StopFake.org co-founder Olga Yurkova poses for a photograph after speaking about fighting fake news in the Ukraine at the TED Conference, April 10, 2018 in Vancouver, Canada. (AFP)
Updated 11 April 2018

Fighting fake news on the front line

  • The Ukrainian journalist and colleagues weighed into the battle with a StopFake.org website after Russian soldiers entered Crimea under cover
  • Among stories debunked by StopFake.org was a hotly spreading one about a child of a Russia supporter being crucified in a Ukranian city

VANCOUVER: Olga Yurkova has spent years fighting fake news on the front line.

The Ukrainian journalist and colleagues weighed into the battle with a StopFake.org website after Russian soldiers entered Crimea under cover and their country appeared to become a testing lab for using bogus stories to manipulate public opinion.

“We needed to do something to respond to fakes, to explain what is true and what is false,” Yurkova told AFP on Tuesday at the prestigious TED Conference, where she is among the speakers.

“There is this huge propaganda machine on the other side with money, professionals and systems powering it, and volunteers on our side. But, we do what we can do.”

Among stories debunked by StopFake.org was a hotly spreading one about a child of a Russia supporter being crucified in a Ukranian city.

Not only was the inflammatory tale a lie, the square mentioned did not exist.

On Tuesday, the website that Yurkova took part in launching four years ago displayed unmasked bogus tales including a lie about a US senator saying sanctions against Russia don’t work.

StopFake.org boasted 53,400 fans on Facebook; 25,800 followers at Twitter, and more than 51,000 subscribers.

Propaganda

“Propaganda became a huge problem for the Ukraine four years ago,” Yurkova said.

“When we told the world about this, nobody listened to us. Now, the whole world faces this problem.”

She believes fake news tactics refined in the Ukraine have been aimed at the US, Europe and elsewhere.

A longtime journalist, Yurkova was keenly aware of the need to earn people’s trust. With the spread of fake news, she saw people lose faith in media of all kinds, as well as in institutions.

The mission at StopFake.org was simple — take news and check it against the facts.

“With election meddling in the US and Russian troll farms, the world started to realize the scale of the problem,” Yurkova said.

“Do your research, don’t just believe, is the only way to stop this culture of fake news.”

Biases

Yurkova conceded that it may be futile trying to get truth to people seeking stories that confirm their biases, but saw hope in reaching those without entrenched opinions.

“We fight for the people in the middle in a polarized world,” Yurkova said.

“We spread the idea of checking facts.”

Among simple lessons she shared was that, unfortunately, truth tends to be boring while fake news veers toward dramatic and outrageously emotional ‘click-bait.’

Since fake news is manufactured, it can easily be packed with juicy details.

“The propaganda machine spreads trash; we try to wash it away.”

“It is a really huge machine. It is not just Russian state media, it is private Russian media; useful idiots in different countries who spread misinformation, and a lot of politicians.

And, while Facebook is the website’s main source of traffic, it could be time to find a new way for people to communicate given how the social network has been abused by purveyors of fake news, according to Yurkova.

“I can’t fix human nature,” she said. “The best advice I can give is that when you see something interesting, do something to check whether there is proof it is true. It takes just seconds to Google something.”

StopFake.org has at its website tools that can be used for checking the authenticity of headlines, photos, videos and news.

Since starting as an all volunteer operations, StopFake.org has won grants to help support a team of about 30 people.

“I think every country needs their own StopFake,” Yurkova said.


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”