German Embassy regrets company’s inappropriate use of Saudi flag

Updated 13 May 2018

German Embassy regrets company’s inappropriate use of Saudi flag

  • The embassy said Eichbaum used the Saudi flag in a PR campaign linked to the FIFA World Championship 2018 in Russia, it did not not act in bad faith.
  • Eichbaum immediately withdraw the product from the market and apologized to the Muslims in Germany after it was made aware of the implications of using the Saudi flag.

JEDDAH: The German Embassy in Riyadh regrets the unfortunate incident in which the German company Eichbaum used the Saudi flag in a PR campaign linked to the FIFA World Championship 2018 in Russia, and is welcoming the swift and unequivocal action taken by the company.
Eichbaum did not act in bad faith when using the Saudi flag in an inappropriate and unacceptable manner, according to the embassy statement.
“After the company was made aware of the implications of using the Saudi flag it took immediate action, withdrawing the product from the market and apologizing to the Muslims in Germany and worldwide.”
On May 11, the company issued an apology stating: “For many years, Eichbaum has been printing the flags of the participating 32 football nations on its bottle caps on the occasion of the football World Cup.” and “In case we have inadvertently offended you, we must formally apologize for this.” Stressing its apology for this unfortunate string of events, the company immediately stopped production and withdrew the affected products.
The Embassy would like to underline that about five million Muslims live in Germany, enjoying all civil liberties like all other citizens irrespective of their creed or nationality.
The German Government is closely working with representatives of Muslim associations in a continuous and structured dialogue designed to strengthen the positive participation of all religious communities in German society.


Hi-tech warehouse opens in Saudi Arabia to serve health sector

Updated 24 September 2020

Hi-tech warehouse opens in Saudi Arabia to serve health sector

JEDDAH: The Public Investment Fund’s National Unified Procurement Co. (NUPCO) has opened a new automated warehouse in King Abdullah Economic City that provides comprehensive distribution and storage for the state health sector.
This is part of NUPCO’s efforts to support the health sector and provide smart supply chains and high-quality logistical services in a partnership agreement with a pioneering private company.
The warehouse is one of NUPCO’s largest warehouses in the Kingdom, with an area covering 300,000 square meters. It is fully automated, with the latest technologies and advanced logistical services.
Fahd bin Mohammed Al-Shebel, the CEO of NUPCO, said that the warehouse represented the strategic partnership between NUPCO and private sector companies for public health facilities at its best.
It will provide advanced medical services and contribute to the health of the Saudi community.
He noted that after the new coronavirus (COVID-19) pandemic NUPCO equipped the warehouse in record time to increase the level of support for health facilities.