Start-up of the Week: Laith, a chic and minimalistic brand

Start-up of the Week: Laith, a chic and minimalistic brand
Updated 19 September 2018

Start-up of the Week: Laith, a chic and minimalistic brand

Start-up of the Week: Laith, a chic and minimalistic brand

JEDDAH: Laith is a chic and minimalistic brand inspired by the Parisian “10-item wardrobe” method, which encourages people to mix and match the 10 items in their closets.

The brand was designed by Saudi Arabia’s designer Jalila Nayil, and was launched in February 2018.

“Since our minds are always cluttered, and we live a very busy life, I aim to reduce stress through my collection,” she told Arab News. 

“Dress up or down, you will always look elegant. It’s versatile, it’s cohesive, it’s your go-to wardrobe.” 

The clothing line’s pilot collection AW2018 primary colors were black and ivory, and consisted of 31 items and different fabrics.

“They are the classiest and most universal colors — I wanted to start with the basics,” said Nayil.

She uses different fabrics for her clothing line such as crepe matte, crepe silk and velvet. 

“The lining is Italian crepe de chine and 100 percent silk. Each of the fabrics is in ivory and black. I wanted to mix and match the fabric to create and focus on texture.

“I wanted to use the matte crepe to create a chic, practical look, and you will find it in the blazer, slim pants, Kaftan dress and the trench coat.

“Whereas silk crepe is more on the comfortable and elegant side, which compliments all the fabrics. You can find it in the dress, the wide-leg trousers, the crop top and the flowy top. The silk ties down both fabrics, creating a subtle contrast.

“Lastly the velvet, which gives you the ultimate luxurious appearance. You can see it in the blazer, slim pants, dress, wide-leg trousers, and trench coat,” she explained.

Nayil’s next collection SS19 is expected to consist of neutral colors. The designer said each of her collections expresses a certain theme.

“I see what is missing, what is needed and I work from there,” said Nayil, “keeping elegance in mind.” 

“I want people to feel confident and free,” Nayil said.


COVID-19 kills men’s fashion buzz in Milan

COVID-19 kills men’s fashion buzz in Milan
Updated 15 January 2021

COVID-19 kills men’s fashion buzz in Milan

COVID-19 kills men’s fashion buzz in Milan

MILAN: A year after the last COVID-free catwalk shows in Milan, men’s fashion week begins on Friday, but without the buzz of its traditional audience of buyers, bloggers, celebrities and media.

As the pandemic continues to upend Italy’s crucial luxury sector nearly 12 months after it first swept through the country, fashion houses have turned to technology to showcase their fall/winter 2021-22 collections.

Shows will be broadcast live on the fashion houses’ own websites or be replaced with pre-recorded presentations, short films and other artistic projects. Others such as Dolce & Gabbana have withdrawn entirely.

The four-day men’s fashion event takes place with infections rising in Italy’s Lombardy region with a return a full lockdown possible as early as the weekend.

Lombardy, whose capital is Milan, is one of five in Italy classified “orange” by the government, which means that stores and most schools are closed, while a curfew remains in force at night.

Among those opting for live shows to be broadcast by the fashion houses are Fendi, Etro and Kway.

Most other brands, however, including Ermenegildo Zegna, Tod’s, Prada and Church’s, have opted for pre-records – choices that allow for creative freedom but lack the immediacy and drama of live shows.

Dolce & Gabbana, which was originally scheduled to offer a traditional runway show on January 16, announced on Monday its decision to pull out entirely.

In view of COVID-19, it said, “the conditions essential to the realisation of our fashion show are not met.”

For the moment, no digital presentation is planned.