Start-up of the Week: Amirni – Making a difference in the field of logistics in Saudi Arabia

Updated 19 September 2018

Start-up of the Week: Amirni – Making a difference in the field of logistics in Saudi Arabia

  • Amirni.com is a one-stop shop where one can find all of its services and products
  • Clients can either call or use the chatting feature on the company’s app for all questions or concerns

JEDDAH: Amirni Express Co. (AX) is a Saudi-based logistics, mail and goods delivery company that provides on-demand delivery services through its own fleet of cars and drivers.
Established in 2016, AX currently covers Riyadh, Jeddah, Makkah, Dammam and Alkhobar. AX allows both the general public and businesses to send or receive anything, anywhere, and at any time within Saudi Arabia, and soon in the greater Gulf Cooperation Council region. All retailers and consumers can select products and set up a scheduled delivery time on demand by simply using the company’s app or through its website, or by calling directly.
Aiming to ease the life of Saudi consumers, AX was founded on the principle: “To Simplify and To Serve.” In an era of technology, it plays an effective role in the delivery of goods and services in an efficient and professional manner. The company’s main objective is to be available at all times and places providing technical delivery services using an application designed to service wherever you are in the Kingdom. Everything from restaurant deliveries to pharmaceutical pick-ups, and bulk services can be arranged.
Specifically, in the field of delivery services, Amirni Express Co. realizes the importance of pharmaceutical delivery. It offers its services 24 hours a day and seven days a week. Its website, Amirni.com is a one-stop shop where one can find all of its services and products. In addition, discounts and special offers are frequently presented to Amirni clients. By using state-of-the-art GPS technology, clients can track their orders and acquire the exact time of arrival. Clients can also choose their most convenient payment method, as all of their vehicles are equipped with a point-of-sale system that accepts debit and credit cards. Clients have the payment options of ATM, or cash, or via MADA network.
Amirni CEO, Abdullah Alnajar described what is next for his company. “In the near future, each of our consumers will have access to Moe-Bot, an in-app A.I. Assistant, who will help them save money in addition to anticipating their needs before they are requested so that their needs are readily available by the time they are desired. We are morphing into an artificially intelligent ecosystem that profoundly understands each consumer and supplier!”
Since Amirni’s goal is to enrich delivery services and make it easily accessible to customers, it manages all data, orders, and requests through their own in-house call center. Clients can either call or use the chatting feature on the company’s app for all questions or concerns. The call center is available at all hours of operations (8 a.m. to 2 a.m.).


Snap happy: Every face tells a story for Saudi photographer

Updated 18 min 21 sec ago

Snap happy: Every face tells a story for Saudi photographer

  • “There is something majestic about people’s faces, their expressions,” says Abdullah Al-Joghiman

DHAHRAN: Saudi portrait photographer Abdullah Al-Joghiman has a message for everybody: You are beautiful just the way you are.

If you don’t believe him, let him take your picture.

“Even if you’re not photogenic, or think you look bad in pictures, I can always turn your frown upside down,” he said.

Al-Joghiman is a full-time financial analyst for the Saudi Electricity Co., but allows plenty of time for his work as a freelance portrait and event photographer on the side.

“I started off doing landscape photography, but I love portrait photography more. Landscape photographers have to travel a lot, and I wasn’t able to commit to that lifestyle for many reasons. But since I was a child I’ve always loved taking pictures of people. There is something majestic about people’s faces, their expressions,” he told Arab News.

The 34-year-old was born in Al-Hofuf and now lives in Dammam, but his passion for photography has taken him all over the Kingdom and to other areas of the world.

Al-Joghiman at the 2018 Middle East Film and Comic Con in Dubai. (Supplied)

Al-Joghiman has been asked to shoot for local events such as Gamers’ Con and internationally at conventions in Kuwait, Singapore and the UAE. In 2019, he was commissioned to photograph the World Cosplay Summit in Japan, traveling with a Saudi team competing at the event for the first time.

“It was amazing, I met people from around 20 countries who came to take part,” he said. “It was a great experience.”

Completely self-taught, Al-Joghiman caught the photography bug at college and has been training himself ever since. “I’ve been dabbling in photography since high school, but I started taking it more seriously in college. I’ve been shooting professionally since 2012 or 2013,” he said.

Al-Joghiman started off humbly, with a camera-centric smartphone, but has since expanded his collection significantly, and now shoots with a variety of high-tech cameras from Sony. Now he is attracting interest from both local and international sponsors, especially in the gaming and cosplay areas.

“Cosplayers are kind of difficult to shoot because they can be perfectionists, but I love seeing the joy on their faces when they see the final pictures. That makes it worthwhile,” he said.

Al-Joghiman is happy that social restrictions on photography in Saudi Arabia are easing, allowing him to find more opportunities to do the work he loves.

“It’s difficult to take pictures of people here, especially strangers, but I can’t really blame them, considering that they are not really used to that in our culture. But things are changing and it’s much easier to be a photographer in Saudi Arabia now,” he said.

HIGHLIGHT

Abdullah Al-Joghiman has been asked to shoot for local events such as Gamers’ Con and internationally at conventions in Kuwait, Singapore and the UAE. In 2019, he was commissioned to photograph the World Cosplay Summit in Japan, traveling with a Saudi team competing at the event for the first time.

He is grateful for the Ministry of Culture’s efforts to revive the Kingdom’s art scene, and has long hoped that photography will become more regulated in the country.

“The market for photography and videography really needs to be regulated. It’s hard enough putting a price on one’s work without scoping out the competition and finding that someone else is charging thousands for just a headshot when I’m doing shoots for two or three hundred,” he said.

“I love my work, and I’d love to be able to do it for free, but at the end of the day I still need to eat,” he said.

Al-Joghiman doesn’t want to limit anyone else’s opportunities but simply wants the playing field evened out a little.

“As a photographer, I just want a fair chance for everyone. More importantly, a client should know exactly what they are paying for,” he said.

His advice to young Saudis looking to become photographers is this: “If you pursue photography, don’t worry. Just do what you love, and if people tell you that they don’t look good in pictures, convince them by taking a picture of them.”

AlJoghiman’s work can be found on Instagram and Twitter (@finalecco), and on his website, https://www.eccofantasyph.com