Saudi fashion label puts women in limelight

Saudi fashion label puts  women in limelight
Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018

Saudi fashion label puts women in limelight

Saudi fashion label puts  women in limelight
  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


Lebanese style icon Karen Wazen fronts Ralph Lauren campaign with her children

Lebanese style icon Karen Wazen fronts Ralph Lauren campaign with her children
Lebanese influencer and designer Karen Wazen stars in new Polo Ralph Lauren campaign with her children. Instagram
Updated 20 April 2021

Lebanese style icon Karen Wazen fronts Ralph Lauren campaign with her children

Lebanese style icon Karen Wazen fronts Ralph Lauren campaign with her children

DUBAI: Lebanese influencer and designer Karen Wazen was recently tapped to front a new campaign for Polo Ralph Lauren, and she is sharing the spotlight with her family. Wazen features in the campaign images with her three children, twin girls Karlie and Kay, and her son George.

“Ah so happy to share with you our Family Campaign for @PoloRalphLauren!!” exclaimed the Dubai-based fashion blogger on Instagram, alongside the campaign images. “There are no words to explain the love and emotions I have for my family... they’re my biggest blessing and pride,” she added, thanking Polo Ralph Lauren for “capturing these beautiful moments together.”

It’s not the first time that the American brand has shone a spotlight on an Arab family for a major campaign.

Back in December, the label released a campaign titled “Family is Who You Love,” featuring a diverse cast of siblings, parents and children, among them Saudi sisters Sakhaa and Thana Abdul as well as British-Moroccan model Nora Attal and her family.


Actress Jameela Jamil defends US singer Demi Lovato in body positivity row

Actress Jameela Jamil defends US singer Demi Lovato in body positivity row
Jameela Jamil is well known for her body positivity organization ‘I Weigh.’ File/ AFP
Updated 20 April 2021

Actress Jameela Jamil defends US singer Demi Lovato in body positivity row

Actress Jameela Jamil defends US singer Demi Lovato in body positivity row

DUBAI: British actress Jameela Jamil took to her social media account to defend US singer and actress Demi Lovato due to a body positivity controversy this week. 

Lovato, who is best known for her role in Disney’s musical “Camp Rock,” recently called out a popular Los Angeles-based frozen yogurt shop The Bigg Chill, stating that the store’s diet options could lead some people to feel uncomfortable.  

"Finding it extremely hard to order froyo from @thebiggchillofficial when you have to walk past tons of sugar free cookies (and) other diet foods before you get to the counter,” said the “Cool for the Summer” singer, who has been vocal about her struggles with eating disorders in her documentary “Dancing With The Devil.” The 28-year-old urged the business to “do better” along with the hashtag #dietculturevulture.  

Jamil was quick to come to Lovato’s support, after the singer’s comments garnered some backlash online. Taking to her Instagram Stories, the “The Good Place” star wrote, “Ok, I want to try to avoid making the story bigger than it already is. But if an eating disorder advocate says she sees products that are positioned as guilt free, and it is potentially triggering, that doesn’t mean she’s too stupid to remember that diabetics exist. It just means that we need to change the marketing of products that are for people’s medical needs.”

She added: “That’s all @ddlovato was asking for. It doesn’t make her a monster. It doesn’t mean she disregards people’s illnesses. She’s just one of few celebrities reminding us to look out for mental illness. Guilt free is diet culture terminology.”

The British-Pakistani-Indian actress is a major advocate for body positivity.

The 34-year-old, who became a household name with her activism and role as Tahani Al-Jamil on NBC’s “The Good Place,” routinely takes to her platform to encourage people to respect their bodies and often gets candid about her struggles with eating disorders and body dysmorphia that she grappled with in her teenage years.

Jamil is also well known for her body positivity organization “I Weigh,” that focuses on self-worth and body positivity beyond weight, encouraging people to weigh themselves by their positive attributes, as opposed to numbers on a scale.


Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram
Updated 19 April 2021

Moroccan-Italian model Malika El-Maslouhi stars in new Hugo Eyewear campaign

The model posed for the new Hugo Eyewear Spring 2021 campaign. Instagram

DUBAI: There’s no slowing down Malika El-Maslouhi. This week, the Moroccan-Italian model was selected to star in the new Hugo Eyewear Spring 2021 campaign, which was shot by fashion photographer Matteo Montanari.

Featuring alongside model Parker Van Noord, the catwalker appears in a video and campaign photographs wearing key pieces from the German label’s most recent eyewear collection. For the campaign, the 22-year-old posed on a rooftop wearing the brand’s newest range of optical frames and sunglasses, paired with a mustard yellow double-breasted suit and a black, logo emblazoned Hugo Boss top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUGO (@hugo_official)

The campaigns keep on rolling in for the rising star, who was born in Milan to an Italian mother and a Moroccan father.

In addition to her latest work with Hugo Eyewear, El-Maslouhi also recently appeared in campaigns for Zadig & Voltaire, Ralph Lauren, Calvin Klein Swim, Jacquemus and Mango alongside fellow Moroccan model Nora Attal.

Memorably, she was the star of designer Peter Dundas’ most recent collection. The Norwegian designer selected the breakout model to  showcase the brand’s glamorous new offering for Fall 2021, which was digitally presented in a look book format.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MALIKA (@malika.elmaslouhi)

And when she’s not modeling different collections for brands, she’s helping design them.

She recently teamed up with London-based retailer Ishkar on a range of necklaces delicately handcrafted by jewelers in Kabul, Afghanistan. 

According to the online store, founded by former UAE residents Edmund Le Brun and Flore de Taisne in 2016, the Malika x Ishkar collection is set to drop soon.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I S H K A R (@ishkar.co)

El-Maslouhi, who is signed to VIVA Model Management, made her modelling debut when she was 18 years old at the Alberta Ferretti Fall 2019 show and went on to walk for the Dior Cruise 2020 show held in Marrakech a month later.

She would go on to quit her university studies to pursue modeling full-time, gracing the runways of storied fashion houses such as Hermes and Chanel.

The model, who splits her time between Italy, France and the Netherlands, also has a few editorials under her belt, including Vogue Russia, British Vogue, Dazed Magazine and Elle France, for which she recently served as the cover star.


Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images
Updated 19 April 2021

Beauty mogul Huda Kattan donates one million meals to new UAE campaign

The beauty mogul urged her followers on social media to donate to the campaign. File/Getty Images

DUBAI: Dubai-based beauty mogul Huda Kattan took to Instagram on Saturday to reveal she has taken part in a food drive campaign launched by the ruler of Dubai, Sheikh Mohammed bin Rashid Al-Maktoum.

The 100 Million Meals mission was launched to provide food parcels to disadvantaged communities across 20 countries in the Middle East, Asia and Africa in an effort to combat hunger and malnutrition, exacerbated by COVID-19. 

Kattan announced that she has donated one million meals to those less fortunate via her cosmetics company Huda Beauty.

“It’s hard to believe that in today’s world, in 2021, we’re still dealing with issues of malnutrition and that every ten seconds a child dies because of hunger. This initiative is so incredible and it’s just a reminder of how each and every single one of us has the power to make a change,” said Kattan in a video posted to her Instagram account.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda Kattan (@huda)

“I’m so proud to live in a country that prioritizes world hunger,” she said, urging her 2.2 million followers to donate to the charitable initiative.

The 100 Million Meals campaign is an expansion of the 10 Million Meals campaign, which was launched in 2020 to help those worst hit by the COVID-19 pandemic.

Within a week of its launch, the initiative has raised over $21,200,000 equivalent to providing more than 78 million meals, as massive donations continue to pour in from individuals and companies inside and outside the UAE.

Kattan is an avid humanitarian and often steps up to help those who need it most.

In June, her cosmetics brand, Huda Beauty, donated $500,000 to the NAACP Legal Defense Fund, a civil and human rights organization that provides legal assistance to low-income African Americans, during the height of the Black Lives Matters protests that swept through the US last year. 

Before that, the US-Iraqi beauty mogul pledged to donate $100,000 — to be split between 100 different freelance makeup artists providing them with $1000 each — in a bid to help people in the industry stay afloat financially during the pandemic.


Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek
Updated 18 April 2021

Middle East Fashion Week announces dates for inaugural edition

The event is set to take place at Atlantis The Palm in Dubai. Instagram/@middleeast.fashionweek

DUBAI: There’s a new fashion week in the region to look forward to. Middle East Fashion Week has announced its inaugural edition in a statement today. The six-day event is scheduled to take place at Dubai’s Atlantis The Palm from May 14-19. 

Unlike the traditional fashion week format we’ve all become accustomed to, Middle East Fashion Week is adopting a unique schedule, with a three-day sustainable fashion forum featuring high-profile international speakers, followed by three days of in-person fashion shows from international and regional designers, a gala dinner and a slew of other VIP events.

CEO of Middle East Fashion Council Simon J Lo Gatto, said in a statement: “Middle Eastern Fashion Week has been created as a platform to allow designers to come together with a unique opportunity to showcase in Dubai and to reach audiences not only across the GCC, but also the larger Indian subcontinent and Europe.”

He added: “Our goal is for the Middle East Fashion Week to become a biannual Fashion Week that acts as a reference point for designers from all corners of the world. Since inception in 2020, MEFC has positioned itself as the world’s first fashion council with sustainability as its core value and long-term objective. The platform was born from an inspiration to tackle climate change and pollution brought on as a direct result of the industry we love.”

The participating designers have yet to be revealed.