Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018

Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


Does this equation prove Bella Hadid is the world’s most beautiful woman? One doctor thinks so

Bella Hadid has been declared the most beautiful woman in the world on the basis of an ancient Greek equation that measures beauty. (AFP)
Updated 19 October 2019

Does this equation prove Bella Hadid is the world’s most beautiful woman? One doctor thinks so

DUBAI: US-Palestinian model Bella Hadid has been declared the most beautiful woman in the world by one doctor on the basis of an ancient Greek equation that measures beauty.

London-based cosmetic surgeon Julian De Silva made the claim using the so-called “golden ratio of beauty,” which found Hadid’s facial features to be 94.35 percent symmetric.

 

“Her eyes, eyebrows, nose, lips, chin, jaw and facial shape were measured and came closest to the ancient Greeks’ idea of perfection,” the surgeon wrote on his Instagram account.

 

“The golden ratio was a mathematical equation devised by the Greeks in an attempt to measure beauty,” he explained.

 

 
 
 
 
 
 
 
 
 
 
 
 
 

The Golden Ratio of Beauty Phi 2/10 #jdsgoldenratio @beyonce - 92.44% Beyoncé came in second place as she scored highly on her forehead and brow area. She looks incredible as she approaches her 40s. She had a near perfect score for her face shape. How is the Golden Ratio of Beauty Phi measured? The Golden Ratio of Beauty Phi originates from the European Renaissance. Artists and Architects used an equation - known as the Golden Ratio - as an aid during the creation of their masterpieces. Scientists have since adapted the mathematical formula to explain what makes a person beautiful. The length and the width of someone's face is measured and then the results are divided. According to the Golden Ratio, the ideal result is roughly 1.6. Measurements are then taken from the forehead hairline to the spot between the eyes, from the spot between the eyes and the bottom of the nose and from the bottom of the nose to the bottom of the chin. A person is considered to be more beautiful if the numbers are equal. Attention is then given to the symmetry and proportion of the face. To be deemed 'beautiful' according to the Golden Ratio, the length of the ear must be equal to the length of the nose and the width of an eye should be equal to the distance between the eyes. #news#beauty#plasticsurgery#harleystreet#beautifacation#beautifulfaces#jdsgoldenratio

A post shared by Dr. Julian De Silva MD MBBS (@drjuliandesilva) on

The US singer Beyonce was ranked second with a 92.44 percent symmetry reading.