Saudi fashion label puts women in limelight

Renad Hefni showcases her brand Royaled collection. Her bold spring/summer collection aims to make women feel powerful and confident.( Photo/Supplied)
Updated 19 July 2018

Saudi fashion label puts women in limelight

  • In 2018, Saudi Arabia hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.
  • Renad Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah

JEDDAH: Fashion and couture are on the rise in Saudi Arabia with the increase in young Saudi fashion icons and the growth of the creative community.

In 2018, the Kingdom hosted its first Fashion Week in Riyadh and also made history by lifting its driving ban on women.

With the growth of female empowerment in Kingdom, Renad Hefni, a fashion designer and graduate of Dar Al-Hekma University, began her brand Royaled to empower young women in the country. 

Hefni believes that “changing someone’s appearance can lead to changing people’s attitude toward one another.” Her brand celebrates female power.

“Royaled looks to celebrate every woman who treasures her character by crowning her with a virtual crown and a throne fit for the queen aura that radiates with inspiration. Jeweled with grace, charm and confidence,” she said.

Hefni told Arab News that to her the crown represents power, victory and glory. “It symbolizes leadership to closely align the women of the 21st century with their rights of passage to confidence and influence.”

She believes Royaled will stand out to young Saudi women as it represents their need to thrive and conquer.

“When everyone started to see the brand, they understood the message completely — from the logo to the slogan to all the crowns placed on every garment. Being recognized, understood and appreciated for why I became a designer is my proudest achievement,” Hefni said.

She promotes women’s rights through her fashion label. One of her collections, titled “Enthrone,” consists of half garments to let women feel that “they are the missing beautiful piece in every garment.”

Hefni won the Women Appreciation Month fashion award created by Femi9fashion brand in Jeddah.

Royaled has already made a name for itself with two fashion shows in Dubai and more to come. Royaled has a broad vision for the future.

“Our vision is to reach a wider audience in different countries and to dress some of the most powerful and well-known women. Royaled looks to expand its target market and reach international fashion weeks.” The brand has launched its spring/summer collection “The Ruler.” 

Inspired by the 1980s hiphop style mixed with Middle Eastern glam, the collection reminds women “of their power and confidence, creating a movement, an army of strong and capable women,” reads a post shared on the brand’s Instagram page.

UAE-Yemeni singer Balqees Fathi appeared in a video clip wearing Royaled’s tower collar vest.

Royaled was established in 2015 — it is a new name that has made big steps. See the brand’s page on Instagram: @RoyaledbyRH.


Moroccan-Egyptian model Imaan Hammam joins Black Lives Matter protests in Amsterdam

Among the handful of celebrities and influencers demanding justice for the lives lost due to police brutality in the US was Moroccan-Egyptian-Dutch model Imaan Hammam. (Instagram)
Updated 02 June 2020

Moroccan-Egyptian model Imaan Hammam joins Black Lives Matter protests in Amsterdam

DUBAI: You do not have to be a human rights activist or an ambassador to voice your opinion about the killings of African-American citizens George Floyd, Breonna Taylor, Ahmaud Arbery and others at the hands of police.

Among the handful of celebrities and influencers demanding justice for the lives lost due to police brutality in the US was Moroccan-Egyptian-Dutch model Imaan Hammam. 

The 23-year-old catwalk star took to Instagram on Tuesday to share images from the Black Lives Matter protests that took place in Amsterdam’s Dam Square on Monday.

“Incredibly powerful to be back home in Amsterdam standing together in solidarity against anti-black violence,” she wrote to her 913,000 followers. “This is not just an American issue, this is a human issue. We need to come together to fight racism, injustice and inequality.” 

The powerful black and white images she shared captured demonstrators holding signs that read: “Police violence is not an accident,” “Silence is betrayal,” “End racism,” “Black lives matter” and more powerful phrases in solidarity of African-American citizens.

Their stand was part of the music industry’s initiative #BlackOutTuesday, now set for June 2, to pause music and to unite against social discrimination and racial injustice.

Not only did demonstrators call for justice in Amsterdam, but protestors have been hitting the streets in London, Berlin, Toronto and all across the US to express their frustration. To avoid the spread of the COVID-19 disease, protestors covered their faces with masks.
Hammam is among the many celebrities who have joined the recent demonstrations sweeping across the globe. Other A-listers to show solidarity with protestors include pop star Ariana Grande, French-Algerian actress Sofia Boutella, singer Kehlani and more.
 
 
 
 
 
 
 
 
 
 
 
 
 

#losangeles #georgefloyd #sayhisname #blacklivesmatter

A post shared by Sofia Boutella (@sofisia7) on