Dubai Square: A tech-driven retail destination

Boulevard at the Dubai Square

Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis drawing on next-generation technology in Dubai Creek Harbor.
“Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other, the all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century,” Emaar said in a press release.
Dubai Square was revealed at an exclusive retailers event that offered a fully immersive experience for the participants. Through state-of-the-art 3D projection technologies, they were given an overview of the world of opportunities that await them in partnering with the development.
Abdulla Al-Habbai, chairman of Dubai Holding, said: “Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city’s appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time. The destinations we have delivered, such as Jumeirah Burj Al-Arab, JBR, Global Village and Business Bay, are some of the most recognizable urban landmarks of today. Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding’s promise, ‘for the good of tomorrow’.”
Mohamed Alabbar, chairman, Emaar Properties, said: “Dubai Square disrupts the traditional mall and retail experience. Focused on the aspirations of the new generation of customers, it reflects the vision of His Highness Sheikh Mohammed bin Rashid Al-Maktoum, UAE vice president and prime minister and ruler of Dubai, to position Dubai as a global hub and a smart city.
Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail.
Alabbar added: “With Dubai Square, we are delivering a new destination experience that will bring incredible value to our retail partners. Dubai Square is where technology meets the human touch, and retail meets next-generation entertainment. With its omnichannel offering, it not only drives in-store retail but also the online engagement of brands with customers. With its location in Dubai Creek Harbor, and by serving as the closest mega-retail district to millions of passengers passing through the Dubai International Airport, it meets the real need for a new generation lifestyle destination, especially given Dubai’s growth in population and tourist arrivals.”
Dubai Square is set in the heart of Dubai Creek Harbor, the 6 square kilometer mega-development only 10 minutes from the Dubai International Airport and the Burj Khalifa by Emaar, as well as set by the historic Dubai Creek. Dubai Square — in its totality — represents a 2.6-million square meter retail, hospitality and residential district for the future.