Facebook accused of discrimination with job ad targeting

In a complaint filed Tuesday, Sept. 18, 2018, with the Equal Employment Opportunity Commission, the ACLU also lists 10 employers that it claims have placed discriminatory ads. (File/AP)
Updated 19 September 2018

Facebook accused of discrimination with job ad targeting

  • It charges that job ads on Facebook targeted male users only
  • Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America

WASHINGTON: A complaint has been filed with the US government accusing Facebook and 10 other companies of using the platform’s job ad targeting system to discriminate on the basis of gender.
The complaint was announced Tuesday by the American Civil Liberties Union, a union called the Communications Workers of America and a labor law firm, on behalf of three female job seekers and a group of “thousands” of members represented by the union.
It charges that job ads on Facebook targeted male users only. It also alleges that most of the listings were for jobs in male-dominated fields, so women and non-binary users were excluded from seeing these ads.
Facebook lets advertisers target ads on the basis of gender and age, which is against the law in America, the complaint reads.
“I shouldn’t be shut out of the chance to hear about a job opportunity just because I am a woman,” said Bobbi Spees, one of the three women named in the complaint.
Facebook spokesman Joe Osborne said in a statement to CNNMoney that there is no place for discrimination on Facebook.
“It’s strictly prohibited in our policies, and over the past year we’ve strengthened our systems to further protect against misuse,” Osborne said.
Facebook will defend itself once it has reviewed the complaint, he added.
The ACLU noted that online platforms such as Facebook are generally not liable for content published by others.
“But in this case, Facebook is doing much more than merely publishing content created by others,” the advocacy group argued.
“It has built the architecture for this discriminatory marketing framework, enabled and encouraged advertisers to use it, and delivered the gender-based ads according to employers’ sex-based preferences.”
Last month the US Department of Housing and Urban Development accused Facebook of breaking the law by letting landlords and home sellers use its ad-targeting system to discriminate against potential buyers or tenants.
Facebook responded by cutting more than 5,000 ad-targeting options to prevent advertisers from discriminating on the basis of traits such as religion or race.


TishTash finds new way in COVID world to connect with audiences

Updated 21 September 2020

TishTash finds new way in COVID world to connect with audiences

  • Two-hundred influencers and media “drove through” the event without having to leave their cars
  • The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way

DUBAI: TishTash, a boutique beauty and wellness communications agency, came up with a creative new way to connect and engage with influencers and media while staying physically distant and safe. 
The company partnered with Costa Coffee on Al-Wasl Road, Dubai, to hold its #TishTashThru event in a drive-thru style.
Two-hundred influencers and media “drove through” the event without having to leave their cars. 
The path from entry to exit was filled with the latest beauty, health and wellness trends, interspersed with a few branded surprises along the way.
With attendees given an hourly slot in which to arrive, motivational messages greeted cars as they wound their way through the drive thru. 
Brands including Kibsons, Earth Goods, Missha, Medcare, Vierro, Citron, FC Beauty, Prickly Pear, Skin Republic, Izil Beauty, Caha Capo, Mustela and Champion Cleaners showcased their seasonal launches, allowing attendees to get an exclusive preview of new products and ventures.
Attendees exited with wellness-orientated tips and tricks, a beauty stash, and their Costa order of choice from the new Value Menu.
“It was an amazing event delivered by the team at TishTash. What seemed like a crazy idea was brought to life and delivered fantastically,” said Shemaine Jones, head of marketing at Emirates Leisure Retail.
“We reached over 200 influencers in a fun and safe manner, the coverage has been amazing, and we had the highest attendance of any event we’ve ever done. Thank you to the amazing TishTash team.”