Regional brand SemSem is winning over stars in Abu Dhabi

Hollywood star and comedian Tiffany Haddish took to Instagram over the weekend to show love for regional brand SemSem. (File photo: FP)
Updated 25 November 2018

Regional brand SemSem is winning over stars in Abu Dhabi

DUBAI: Hollywood star and comedian Tiffany Haddish took to Instagram over the weekend to show love for regional brand SemSem after she was saved from a fashion mishap in Abu Dhabi — and she isn’t the only star hyping up the label, with US blogger Brittany Xavier showing off its clothes in a series of social media snaps from the capital.
After a grueling day at the Abu Dhabi Grand Prix racetrack, “Girls Trip” actress Haddish took to Instagram to narrate a story that sounds familiar to anyone with a busy schedule and no personal stylist on hand (yes, that’s most of us).
“Having a great time in Abu Dhabi at a fancy dinner with @chappelledave @christucker and @luxurylaw,” she posted, referring to comedian Dave Chappelle, actor Chris Tucker and stylist Law Roach. “But let me tell you. I went to the race track today and didn’t have time to go back to my hotel and change. I was feeling so bad because everyone was dressed so nice and I wasn’t.

“Then I started talking to my new best friend @albynyc (Alby Riganello) and he was like I got a dress in my bag and he pulls out this beautiful @semsem dress and saves the day!”
Founder Abeer Al-Otaiba, who originally hails from Egypt, launched the brand in 2015 and it quickly became a celebrity favorite, worn by Hollywood stars like Blake Lively and Kourtney Kardashian.
Showing at Paris Fashion Week and written about in Vogue magazine, SemSem has brought jet-set chic to the ready-to-wear market — and judging by Haddish’s post, the label has a new fan.
Xavier, the fashion blogger behind Thrifts and Threads, was also on hand to show off the label’s colorful creations in Abu Dhabi. She took to Instagram over the weekend to show off a varied selection of outfits by the edgy brand, including a 1970’s-inspired, sparkling pantsuit.

Haddish and Xavier were in the city to celebrate the Formula 1 Abu Dhabi Grand Prix weekend — four days of races and concerts by the likes of Guns N’ Roses, Post Malone, Sam Smith and The Weeknd.

Regional brands join the fight against breast cancer

Updated 20 October 2020

Regional brands join the fight against breast cancer

DUBAI: October is breast cancer awareness month and in light of this, a number of regional labels are showing their support by way of charitable initiatives that see a portion of the proceeds of their sales being donated to different organizations.

Among those brands is the rising Saudi label Honayda. “To all the women who have fought breast cancer  and to those who are still fighting it, you are champions,” wrote the brand’s designer Honayda Serafi on Instagram, adding that she has joined the #PinkMovement initiative to help spread awareness about breast cancer and to remind women to routinely get check-ups for early detection.

Bahrain-based label Noon by Noor, which was founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa have curated “The Pink Edit” on the brand’s website, which features a selection of draped gowns, tunics, T-shirts, trousers and cropped jackets in varying shades of rose. 

The edit was launched in collaboration with Think Pink, a breast cancer society in Bahrain. Shoppers are invited to purchase their favorite rose-tinted pieces throughout the month of October, with 10 percent of proceeds going to Think Pink. 

Also raising awareness about the disease and the benefits of early detection is Kuwaiti accessories label Marzook. The handbag brand, which is known for its over-the-top, orb-shaped clutches, is offering 15 percent off on all of the pink-hued Marzook bags on their website and donating to support various giveback programs. 

“In celebration of breast cancer awareness month, Marzook wants to take the opportunity this month to celebrate survivors and their loved ones and raise awareness around the importance of early detection and screening,” wrote the brand on Instagram. 

Featured products include a crystal-embellished pink clutch, a crystal orb bag and a lucid, circular purse among others.

Other fashion and beauty brands continuing their efforts to support the cause and put a spotlight on the issue include the likes of Ralph Lauren, Estée Lauder and Beautyblender, among others, by launching products, capsule collections and pop-up shops to donate funds to organizations such as the Breast Cancer Research Foundation.