Saudi men use social media more than women: Survey

Among 10,000 users of telecommunication services, 91.7 percent of people in Saudi Arabia are active on social media networks. (Shutterstock)
Updated 04 April 2019

Saudi men use social media more than women: Survey

  • The study found that 93.2 percent of males keyed in to the digital platforms in 2018 compared to 89.6 percent of females.
  • Tabuk region is No. 1 for networking surfers in the Kingdom

RIYADH: Saudi men are more likely to click onto social media platforms than their female counterparts, studies have revealed.

The majority of Facebook, Instagram and Twitter users in the Kingdom were male, although the messaging app Snapchat was favored more by women, figures showed.

And the region of Tabuk boasted the highest number of social network users in the country at 97.1 percent of its population.

According to a survey carried out by the Saudi Communications and Information Technology Commission (CITC) among 10,000 users of telecommunication services, 91.7 percent of people in the Kingdom were active on social media networks.

The study found that 93.2 percent of males keyed in to the digital platforms in 2018 compared to 89.6 percent of females, with 90.8 percent of them Saudis and 93.2 percent other nationalities. The 20-24 age group was most active on social networks at 98.7 percent, with 25- to 29-year-olds in second place on 98.1 percent, followed by 97.4 percent usage for those aged 30-34.

The northwestern region of Tabuk had the highest number of users in the Kingdom, followed by the Makkah and the Northern Border region at 93.4 percent.

A separate independent poll of social media users in Saudi Arabia, conducted in January this year, discovered 68 percent (23 million people) of the population to be social surfers. Men were most active on Facebook with 78 percent usage compared to 22 percent female, Instagram had 63 percent males to 37 percent females, and Twitter 71 percent males to 29 percent females. Four percent more females than men in Saudi used the Snapchat app.


Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

Updated 20 October 2020

Publicis Groupe veteran Kamal Dimachkie leaves as new successor is named

  • Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets
  • Shoueiry founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region

RIYADH: Publicis Groupe MEA today announced the departure of Kamal Dimachkie, chief operating officer, Publicis Communications, UAE and Lower Gulf. Dimachkie is a senior executive who joined Leo Burnett in February 1985. The company has appointed Samer Shoueiry to assume the role in conjunction with his current responsibilities as chief digital officer, Publicis Communications, Middle East from Dec. 1. Dimachkie’s decision to leave comes after 33 years with the company. He will leave his current position on Dec. 31 and continue to act in a consultative capacity until June 2021 in order to ensure a smooth transition.

Dimachkie’s career spans three decades of leadership and accomplishment in international and regional markets including the US, Lebanon, Saudi Arabia, Bahrain, Kuwait and the UAE.

Raja Trad, executive chairman at Publicis Groupe MEA said: “I respect Kamal’s decision. He has been a friend and a colleague for over three decades, and not just I but the entire Publicis Groupe family will miss him. His tenure at the Groupe has been characterized by a clear commitment to values that are central to our philosophy. Kamal’s adept leadership propelled the agency to new heights — we won more than 250 accolades and added numerous international and local clients to our roster. I want to thank him for his immeasurable contribution to the Groupe and wish him all the best for his professional future.”

Dimachkie added: “Leo Burnett and Publicis Groupe have been my life for the past 33 years, and I am proud to have been a part of a glorious journey during which I have had the opportunity to serve the company in different roles in six countries, to have contributed to numerous clients and raised the bar internally and within the industry. Part of this has been the joy of working with a wonderful team and leadership, whom I have partnered with, learnt from and shall forever call my friends and brothers in arms. I am grateful to have lived the glory days of advertising with one of the best agencies in the world and to have worked with some of the most inspiring and creative people. I look forward to working with Samer on the upcoming transition and wish him success in his new role.”

Shoueiry, who will take on Dimachkie’s role, has over 21 years of experience across business, design and innovation. He has consistently delivered a robust performance in Publicis’ Experience Design and Experience Strategy, founded the agency’s Social Content Lab and played a key role in cultivating digital design thinking across the region.

Commenting on his appointment, Trad said: “Samer has a record of leadership and value creation, deep experience in generating groundbreaking brand experiences, as well as a focus on strategic design, innovation excellence and a strong technological footing. I look forward to continuing to work closely with him to drive our digital transformation in the region and support the spread of innovation through investments in our people, technology, platforms and tools. Together, we will ensure that we continue to move our business forward in the Connected Age through a data-led, digital-first approach.”

Shoueiry further added: “Kamal has built a strong foundation for future growth, including strengthening our team and expanding our scope of work. The current climate has accelerated digital transformation globally, and we are looking at a future where online and offline coexist to augment consumer experience in an interconnected brand universe. E-commerce is a necessity, digital equities are your flagship stores, search and social your new outdoor. With this new beginning, I will focus on further strengthening our creative strategy-to-results development to offer the best consumer-centric experiences and build brand value.”