SADAFCO program highlights importance of milk

The program will run until the end of April and aims to reach at least 500,000 girls and boys.
Updated 22 April 2019

SADAFCO program highlights importance of milk

Saudia Dairy and Foodstuff Company (SADAFCO) recently launched a Kingdom-wide awareness program across public and private schools. The program aims to educate students about the importance of milk as an easy and nutritious solution to support their active lifestyles and nurture growth.

Under the slogan “Healthy Eating Equals Better Health,” SADAFCO will collaborate with trained educators who will visit primary schools to talk about the importance of milk for children’s health and bodies. The program will run until the end of April and aims to reach at least 500,000 girls and boys.

“We acknowledge the nutritional challenges children commonly face, especially in the Middle East, where obesity rates are reported to be more than 50 percent,” said Gabriel Predescu, marketing manager at SADAFCO. “Students in primary schools are generally very active and as a result, their nutritional needs are very high. That’s why, at SADAFCO, we believe that this program will be instrumental in demonstrating the importance of milk in a healthy balanced diet and allow the kids of today to contribute to the development of this great nation.”

In order to encourage students to participate in the program, SADAFCO is also holding an online competition, where the students draw the benefits of drinking milk and share their drawings on social media. Fifty winners will be rewarded with new bicycles from SADAFCO. 

“Milk is recognized as being one of the most nutritious liquid foods available. It contains 14 out of the 18 nutrients humans need, including vitamins, proteins, fats, sugars and carbohydrates,” said Sara Alshehri, event and social media manager at SADAFCO. “We made sure to deliver the message to the students using their language and in an entertaining manner to boost healthy habits among them.”

SADAFCO is a publicly listed company producing dairy and foodstuff products under the Saudia brand name since 1977, a year after the company was formed. Saudia enjoys being one of the market leaders in the Kingdom in the production of tomato paste, ice cream and milk.

Based in Jeddah, SADAFCO operates sales and distribution depots in 24 locations across Saudi Arabia, Bahrain, Jordan and Kuwait. Saudia products are also exported to several countries in the MENA region.


Work progresses as planned on Makkah’s Masar project

Updated 08 July 2020

Work progresses as planned on Makkah’s Masar project

Umm Alqura for Development and Construction (UAQ) — the owner and developer of the Masar destination in Makkah — has confirmed that work is underway to complete the remainder of the infrastructure phase for the project.

It features King Abdul Aziz Road as its core component and is being brought to life under the slogan “Dedicated to Makkah.”

The company began the infrastructure work after completing the preliminary stage, which included the inventory and demolition of properties in the six unplanned neighborhoods of Al-Hafayer, Al-Hindawiyyah, Al-Tandabawy, Mansour Street, Jabal Ghurab, Al-Raseefa, and Al-Zahareen.

Before the work began, property treatment procedures were finalized with the owners of around 4,000 residences in these neighborhoods.

Yasser Abuateek, CEO of UAQ, noted that Masar would be a vital and distinguished addition to Makkah, as it aims to become a modern landmark and an advanced cultural destination.

“We are looking forward to cooperating with investors and companies in the destination, which will set new standards by establishing an integrated development structure and providing investment opportunities.

“Masar will play an active role in diversifying economic activity and promoting Makkah’s position as a modern developed city. In addition, it will contribute to fulfilling the objectives of the Kingdom’s Vision 2030 by increasing the number of pilgrims to 30 million by the year 2030.”

The infrastructure phase of Masar comprises several key elements, including pedestrian underpasses and service tunnels 3,650 meters long and 320 meters wide over an area of 1.25 million square meters.

This will be complemented by a rapid transit bus network and the  Makkah Metro as well as car parks and bridges, connecting the destination to the western entrance of Makkah. Seventy-one percent of the bridge work has been completed with construction progressing as planned.

Meanwhile, the pouring and building of concrete blocks for the Makkah Metro Tunnel is 99.8 percent completed. The construction of Makkah Metro Station A has been 96.99 percent completed, which includes lines A and B as well as the Abdullah Areef Road Tunnel.

The infrastructure work for Makkah Metro Line B near the King Abdullah Mosque has reached 85 percent, including construction on the Mansour Road Tunnel.

Abuateek stressed that the infrastructure features an underground utility gallery dedicated to electricity, communication, sewage, district cooling, and solid waste management system services. This is to ensure that the area is prepared for development.

UAQ has devoted attention to safety, sustainability, and the preservation of Makkah’s natural environment. The company has handled the destination’s environmental elements with professionalism, particularly groundwater.