Australia eyes Middle East’s halal meat market

Nick Meara
Updated 07 May 2019

Australia eyes Middle East’s halal meat market

When Muslim customers buy Australian red meat, they can rest assured that it is not only fresh but also 100 percent halal, according to Nick Meara, international business manager for Meat & Livestock Australia (MLA) — MENA.

Australia has one of the strictest halal programs in the world. The Australian Government Authorized Halal Program (AGAHP) is undertaken in collaboration with the Australian government’s Department of Agriculture and Water Resources and Islamic organizations in the country. 

Important requirements of this program are that the animals are treated properly, have easy access to food and water and are free to roam.

Meara said that Australia, with its natural environment and high animal welfare standards, easily meets these requirements. “Additionally, all processing facilities in Australia employ only registered and trained Muslim slaughtermen. All slaughtermen are practicing Muslims and comply with their religious slaughter training based on Shariah principles,” he said.

Master Chef Tarek Ibrahim, the Middle East’s first master chef, said: “I have personally been to Australia and seen first hand the way animals are raised and the halal process that is being followed. As a Muslim, halal meat is very important to me and in my more than 30 years of experience traveling the world, I can confidently say that the Australian halal system is second to none.”

According to a recent Australian government report, Australian red meat is in demand in the Middle East and other major international markets.

The average customer’s perception of imported meat is that sourcing meat from so far away can affect the freshness and quality of the product. However, according to Meara, that is just not the case.

“State-of-the art technologies in Australia ensure that Australian lamb and beef is packed fresh and chilled to very low temperatures so it can be delivered to supermarkets in the Middle East in just a matter of days, and is still as fresh as the day it was packed,” he said.

The fresh meat is vacuum-packed to maintain freshness and quality, prevent bacterial growth and ensure an extended shelf life.


SAGIA, Xylem ink $50m MoU to advance water security

Updated 05 December 2019

SAGIA, Xylem ink $50m MoU to advance water security

Water technology firm Xylem has signed an MoU with the Saudi Arabian General Investment Authority (SAGIA), representing an investment of $50 million. The agreement aims to expand Xylem’s manufacturing footprint into the Kingdom, and to better serve its portfolio of customers in Saudi Arabia and across the region.

Under the MoU, Xylem will work with SAGIA to develop and localize advanced water and wastewater products and technologies to address water challenges in Saudi Arabia, as well as increase its footprint of service points and rental fleets across the Kingdom. A core objective of the MoU is to accelerate adoption of digital water solutions and optimize utility networks across the Kingdom.

The proposed multimillion-dollar investment will not only help build a vibrant local supply chain, but also see Xylem bringing additional commercial opportunities into the Kingdom, with the wider aim of improving water solutions locally. The agreement is in line with the goals of Saudi Vision 2030 to promote economic diversification through investments in localization that will also contribute to the export of “Made in Saudi” products across the world.

The MoU was signed on the sidelines of the Future Investment Initiative (FII), commonly known as the “Davos in the Desert,” by Ibrahim A. Al-Omar, governor of SAGIA, and Steven Leung, senior vice president and president, emerging markets of Xylem, in the presence of senior officials of both entities and Frank Ackland, managing director Xylem Middle East.

Al-Omar said: “As Saudi Arabia welcomes investors and decision-makers from across the globe to this annual global investment platform, the agreements exchanged here reflect the strength and diversity of the economy. Under Saudi Vision 2030, Saudi Arabia is undergoing an ambitious program of economic reform, and the world is taking notice. This month, Saudi Arabia climbed 30 places in the World Bank’s Doing Business 2020 report, becoming the most improved economy globally. The indicators are
clear: Saudi Arabia is not only open for business, it’s the economy of the future.”

Leung added: “As Xylem continues to lead the water sector’s digital transformation globally, this MoU presents an opportunity to leverage our market-leading portfolio and application expertise to advance water security in Saudi Arabia. Through our investment of $50 million, and with our strong presence in Saudi Arabia, backed by our dedicated office and team, we are committed to creating in-Kingdom value through our investments and partnerships. We are thankful to SAGIA for the opportunity to directly contribute our expertise to the development vision of the leadership, as the Kingdom embarks on its ambitious transformation program.”