CAIRO: In Ain Shams, just east of Cairo, an ordinary street food outlet has been transformed into something of a shrine to English football club, Liverpool FC.
The LiverFuul cart is testament to two things — Egyptians’ love of the fava bean dish called fuul and their adoration of Egyptian Liverpool striker Mohammed Salah.
Somehow, owner Mohammed Ibrahim Sayed managed to marry his love of food and football to create the café that is drawing cheers and laughs on social media.
And he didn’t stop with the pun-tastic name, Sayed also came up with a slogan for his outlet based on the football club’s own — he changed “You’ll Never Walk Alone” to “You’ll Never Eat Alone” and came up with a logo based on Liverpool’s.
“We were thinking about a start-up for Ramadan and we landed on the idea of a fuul cart, which many Egyptians visit for the suhoor meal,” Sayed told Arab News.
“As for the name, (it had) to be different and, at the same time, relevant and trendy. Nothing was more trending than Liverpool FC in Egypt because of our Egyptian player Mohammed Salah. That’s how we landed on LiverFuul.”
And the quirky, football-related names don’t stop there, each dish on the menu is named after a Liverpool player.
Peckish customers can order Wijnaldum falafel, named after the Dutch player, while those after a hearty dish of fuul can order the Origi beans, named after another player.
Defender Virgil van Dijk also has a dish named after him.
"After the success we have found on the street and on social media platforms, we are thinking of expanding and thinking of more vehicles in different places in Cairo," Sayed said.
“The young people come from everywhere in Cairo, in addition to the people of the neighborhood,” Sayed added.