Be Kind to donate Ramadan water sales to ERC

Money raised will go toward the ERC projects, building wells in countries that suffer from water and sanitation issues.
Updated 23 May 2019

Be Kind to donate Ramadan water sales to ERC

A UAE-based bottled water company has pledged to donate 100 percent of proceeds from the sales of its products during Ramadan to the Emirates Red Crescent (ERC). 

Be Kind, the collaborative platform aiming to establish charitable partnerships, launched in March 2018 during the Year of Zayed, is now launching its first product, Zayed Water, as part of its Ramadan initiative. Named after the late Sheikh Zayed bin Sultan Al-Nahyan, Zayed Water aims to emulate the compassion, generosity and humanitarian values Sheikh Zayed instilled upon the nation, but at a community level. 

Money raised from the sales of Zayed Water will go toward the ERC projects, building wells in countries that suffer from water and sanitation issues, with projects across Africa as the first target. 

Locally, Be Kind is partnering with the Al-Ihsan Charity Association to donate over 70,000 bottles of Zayed Water to their annual Ramadan Aman campaign and over 50,000 bottles to expatriate laborers during iftars run by the ERC at mosques across the emirates. 

“Our inspiration behind the initiative is the concept that water gives life. As water is a readily available commodity so many of us take for granted, we often overlook the millions of people who don’t have daily access to clean water,” said Omar Abdulla Khalfan, chief kind officer at Be Kind.


Bupa Arabia supports the underprivileged & orphans

Updated 26 May 2020

Bupa Arabia supports the underprivileged & orphans

Bupa Arabia for Cooperative Insurance has partnered with the Ministry of Human Resources and Social Development to distribute 3,000 food baskets among underprivileged families, which are registered with the ministry’s Social Welfare and Family Welfare Agency. The initiative comes in line with the spirit of Ramadan, a month of giving, and in response to the COVID-19 outbreak.

This year, orphans who are covered under Bupa Arabia’s free health insurance program will help in preparing and distributing the baskets to inculcate a sense of giving among them.

Dr. Abdullah Al-Wahaibi, undersecretary at the Social Welfare and Family Welfare Agency, hailed Bupa Arabia’s move to involve orphans in preparing and distributing baskets under the supervision of the agency, saying: “This is a caring gesture from Bupa Arabia, and it promotes a sense of belonging among orphans while cultivating the principles of giving, communication and closeness between them and society.”

He added that the initiative supports what the company has been offering orphans for years. More than 2,600 orphans, living in more than 47 homes across the Kingdom, benefit from Bupa Arabia’s free health insurance program. The program includes divorced orphans and widows who live with their children in social care homes.

Loay Hisham Nazer, chairman of Bupa Arabia, said: “The orphans will be joining hands to assemble and distribute baskets to the families in an attempt to get a sense of the pride of giving during the holy month. We’ve also extended this to our employees, who collectively prepared 411 food baskets. We hope that we make a real and positive impact through this initiative.”

Bupa Arabia was the first company to offer free health insurance for residents of “Dar Al-Rafeef” in 2011. Three years later, in 2014, the program expanded to cover all orphans residing in shelters supervised by the Ministry of Human Resources and Social Development.

“We believe that in order to play a proactive role in society, we need to provide more than just health insurance; we should aim to become the health care partner for every orphan in Saudi Arabia. Therefore, we would like them to know that we are always by their side,” Nazer said, adding that the orphans receive special treatment and the same services that are given to some VIP clients.

The free health insurance program offers a range of quality services, including a designated hotline to receive calls and provide immediate assistance. Bupa Arabia also developed an integrated program that enables doctors to visit beneficiaries periodically for checkups, and regularly organizes health education workshops to raise awareness. The program is approved by the Cooperative Health Insurance Council and covers all treatments, including plastic surgery, dermatology, and even cases that are not covered by regular health insurance.