Startup of the Week: ‘What comes naturally: Organic soaps head to Jeddah’

Updated 22 July 2019

Startup of the Week: ‘What comes naturally: Organic soaps head to Jeddah’

  • The brand offers 100 percent organic products

Organic skincare methods have always proven reliable. Lora, an organic skincare business established by 33-year-old Saudi entrepreneur Hashim Al-Shawi in 2016, understood that although globally many skincare brands have embraced this knowledge, in the Kingdom, there were relatively few.

Al-Shawi, who spent three years in the US, decided to exploit the gap in the market, while creating dream jobs for many of his Saudi contemporaries.

The brand offers 100 percent organic products, including natural soaps made with essence of lavender, olive oil, oud, rose and musk, peels, creams, scrubs and shea butter products.

“Natural oils are the main component in all of our products, which adds quality,” Al-Shawi told Arab News.

“Lora is all about what’s being produced cleanly from the earth delivered to your hands. It is all handmade, and gentle on your skin. We use carefully chosen natural ingredients ready to make you fall in love with them.”

He explained that “Lora” in Arabic means the heart of the bay tree. “This name is used in many cultures, such as Persian and Arab cultures and some cultures in Africa, to symbolize the rose and the female form alike.”

He encourages people to use organic skincare products instead of commercial ones.

“Natural soaps are best used, because we are dealing with skin, the largest organ in the human body which protects us. I encourage the use of organic skincare products to benefit it.”

Lora is working to open a new store in Jeddah in a few months. Customers can place their orders through the shop’s Instagram account (@loragoskin)


Image Nation celebrates rising filmmaking stars at Arab Film Studio 2019 Awards

Arab Film Studio is now in its eighth year. (Supplied)
Updated 24 min 16 sec ago

Image Nation celebrates rising filmmaking stars at Arab Film Studio 2019 Awards

  • Image Nation Abu Dhabi has named Mansour Ahmed, Mildred Garcerant and Amer Al-Mahri as the 2019 winners of Arab Film Studio Awards
  • Arab Film Studio offers programs in narrative, documentary, scriptwriting, storytelling and corporate film

DUBAI: The UAE’s film and entertainment company Image Nation Abu Dhabi has named Mansour Ahmed, Mildred Garcerant and Amer Al-Mahri as the 2019 winners of Arab Film Studio Awards, part of its flagship training program for aspiring filmmakers. 

Now in its eighth year, Arab Film Studio offers programs in narrative, documentary, scriptwriting, storytelling and corporate film as well as a special summer program for high school students.

Amer Al-Mahri won the Best Script award. (Supplied)

The award for Best Script was given to “Run Salem Run” by Al-Mahri, who won around $27,000 to bring his script to life.

“I always say I want to see my characters come to life, so I’d like to thank Image Nation for opening the door and giving all of us in the scriptwriting program this opportunity to make our dreams come true,” Al-Mahri said in a released statement. 

Mansour Ahmed was awarded Best Narrative Short Film for “Asli.” (Supplied)

Ahmed was awarded Best Narrative Short Film for “Asli,” which follows an Emirati marriage detective who investigates a potential bridegroom with surprising results. 

Garcerant won Best Documentary Short Film for “In the Shadows,” which recreates the family situation when one member is detained for twenty-five days in a six-square meter cell with other people. 

Mildred Garcerant won Best Documentary Short Film for “In the Shadows.” (Supplied)

Both Ahmed and Garcerant won an internship with Image Nation, where they will develop their filmmaking skills by working on the company’s upcoming projects.