Startup of the Week: ‘What comes naturally: Organic soaps head to Jeddah’

Updated 22 July 2019

Startup of the Week: ‘What comes naturally: Organic soaps head to Jeddah’

  • The brand offers 100 percent organic products

Organic skincare methods have always proven reliable. Lora, an organic skincare business established by 33-year-old Saudi entrepreneur Hashim Al-Shawi in 2016, understood that although globally many skincare brands have embraced this knowledge, in the Kingdom, there were relatively few.

Al-Shawi, who spent three years in the US, decided to exploit the gap in the market, while creating dream jobs for many of his Saudi contemporaries.

The brand offers 100 percent organic products, including natural soaps made with essence of lavender, olive oil, oud, rose and musk, peels, creams, scrubs and shea butter products.

“Natural oils are the main component in all of our products, which adds quality,” Al-Shawi told Arab News.

“Lora is all about what’s being produced cleanly from the earth delivered to your hands. It is all handmade, and gentle on your skin. We use carefully chosen natural ingredients ready to make you fall in love with them.”

He explained that “Lora” in Arabic means the heart of the bay tree. “This name is used in many cultures, such as Persian and Arab cultures and some cultures in Africa, to symbolize the rose and the female form alike.”

He encourages people to use organic skincare products instead of commercial ones.

“Natural soaps are best used, because we are dealing with skin, the largest organ in the human body which protects us. I encourage the use of organic skincare products to benefit it.”

Lora is working to open a new store in Jeddah in a few months. Customers can place their orders through the shop’s Instagram account (@loragoskin)


‘The Sky is Pink’: Priyanka Chopra disappoints, Zaira Wasim shines

Farhan Akhtar and Priyanka Chopra Jonas star in the film. (AFP)
Updated 13 October 2019

‘The Sky is Pink’: Priyanka Chopra disappoints, Zaira Wasim shines

CHENNAI: Director Shonali Bose may well be termed the “mistress of misery.” Her characters, invariably women, have been suffering souls.

Whether it be in “Amu,” set in the aftermath of the 1984 anti-Sikh riots, or “Margarita with a Straw” and its story of a teenager with cerebral palsy, Bose’s protagonists have been largely unhappy.

Her latest feature, “The Sky is Pink” — unnecessarily long at 159 minutes — is based on the real-life tale of a girl who dies at an early age from complications arising out of an immune-deficiency illness. Aisha (Zaira Wasim) tells us not only her own sad story, but also that of her parents, Aditi (Priyanka Chopra Jonas) and Niren (Farhan Akhtar).

Priyanka Chopra Jonas and Farhan Akhtar attended "The Sky Is Pink" premiere during the 2019 Toronto International Film Festival. (AFP)

When Aditi falls pregnant, she has already lost a child to the disease, but religious compulsion pushes her to go ahead. Predictably, the baby girl, Aisha, develops the same problem. The parents, who live in New Delhi, rush her to London. Since they cannot afford the treatment, which involves a bone-marrow transplant, Niren broadcasts a plea from a radio station that raises a large amount of money.

But years later, the bubbly Aisha falls seriously ill, and the effect of her decline on her brother, Ishan (Rohit Saraf), and her parents makes up rest of the plot.

“The Sky is Pink” essentially explores the way marriages fall apart after a child gets sick. But Bose weaves into this storyline several distracting features, including Ishan’s budding love affair, which is rocked every time there is crisis in Aisha's life.

Bose’s film could be compared to Mehdi M. Barsaoui’s debut, “A Son.” Set in Tunisia in 2011 after the “Jasmine Revolution,” it also deals with a couple’s turmoil after their son is shot and wounded by a sniper. Barsaoui intelligently scripts how the couple crack under the pressure and their relationship begins to totter. There is not a single scene that is at odds with the plot.

In contrast, “The Sky is Pink” digresses into marital jealousy and a string of dramatically charged moments, diluting the core theme.

Akhtar, who is an excellent actor, seems out of sorts in this setting, while Chopra Jonas fails to convey a mother’s emotional pain and seems far too dolled up to adequately portray a character in torment. In fact, the only high point is the fine acting by Wasim.