DUBAI: HALM is the Dubai-based handbag brand whose discreet take on design has caught the eye of several of the region’s tastemakers including Queen Rania of Jordan.
Across fashion, there is a “new luxury” that you can see taking momentum, and nowhere is it more obvious than in the women’s go-to item, the handbag. HALM embodies that emerging trend.
With Swedish creative director Hanna Ransjo, who has lived in the Emirates over 25 years, and British project manager Hannah Louise Brewer, who came from womenswear label Temperley London, the company has gone from strength to strength.
The duo have merged the best of three cultures into their two-year-old brand: Scandinavian minimalism, British pragmatism and Dubai’s love for luxury. Theirs is a “Made in the Middle East” label that embodies global fashion’s move towards blending minimalism and maximalism.
Their signature bag, Chilluxe, works as a perfect day to night accessory, and was given the ultimate seal of approval when Queen Rania carried it at her first official engagement of 2019. On a visit to the Children’s Museum — she stepped out in a checked buttoned top by A.W.A.K.E, paired with an asymmetric navy skirt — her hand firmly clutched a HALM bag.
“We see this bag as ‘relaxed understated luxe,’ elegant yet chilled, designed in such a way as to gently soften with wear, yet maintain its core signature structure,” said Ransjo. Another edition is set to follow in their next collection.
Brewer added: “It was a very conscious decision to keep branding on the bag to a minimum — we want the customer to know that they will be buying quality and design, not just a name.” HALM is helping to change the notion that “Made in the Middle East” is about maximal design and shows how the region is embracing the new feel of luxury.