Saudi gaming app exported to Japan

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A casual Photo with Mr. Otomo Shingo the CEO of PLAYHERA JP, Mr.Furusawa Akihito the Director of PLAYHERA JP, to the right Naif Mulaeb the chairman and to the left Sultan al Mousa the co-founder.
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PlayHera JP top brass and team members during the soft launch of the esports app in the Japanese capital on Tuesday. PlayHera is a global esports platform. (Photo/Supplied)
Updated 12 September 2019

Saudi gaming app exported to Japan

  • PlayHera is a gamers’ social hub and global esports platform for players to vie in online tournaments

RIYADH: A pioneering Saudi technology company is set to make it big in Japan with an innovative new gaming platform. PlayHera on Tuesday held the soft launch of its esports app in the Japanese capital Tokyo, and already its creators are aiming to market the product globally.
Based in Dublin, Ireland, but founded in the Kingdom, PlayHera was first launched in Saudi Arabia and its success has prompted the expansion into Japan, the birthplace of the gaming industry.
“Japan is a country that has 50 million gamers and has companies that specialize in gaming and esports on a large scale. We have appointed three companies to represent us in Japan, and we’ve been working with them for eight months,” said Naif Mulaeb, founder and chairman of PlayHera’s board of directors.
Gaming has become a worldwide phenomenon with the creators of hit games such as “Fortnite” making multibillion-dollar fortunes.
PlayHera is a gamers’ social hub and global esports platform, where players can connect and compete for prizes in online tournaments. It supports hundreds of millions of users with games such as “Call of Duty,” “Fortnite,” and many more.
Founder Sultan Al-Mousa revealed that there were six other major countries looking to launch PlayHera, and he attributed its success to the Saudi Vision 2030 reform plan and the direction of the Kingdom’s leadership. “Gaming is a form of entertainment and it has a huge audience worldwide.
“Our vision behind creating this platform was for gamers to have a safe community that brought them together to enjoy games. We always say that PlayHera is the Facebook of gamers,” Al-Mousa said.
“In the past there was no platform that brought gamers together, they were lost between YouTube, Instagram and Twitter. That’s where our idea sprouted from.
“PlayHera is a platform specifically founded for gamers, where they can play together, get to know one another and even share their best scores. Nearby mapping is also available, which allows gamers to find players close by.”
Merchandising is a feature that has been added to the platform, where gamers can sell their items. The mapping function offers the chance for players from the same district to hold tournaments with each other.
The app has registered gamers who monitor and patrol usage in order to provide a safe platform for users of all ages, and it comes complete with its own rules and regulations. “It’s a platform that enforces safety and you will be notified if, for example, you’ve been playing for more than three hours,” added Al-Mousa.
PlayHera is affiliated with the Saudi Arabian Federation for Electronic and Intellectual Sports, and following the soft launch in Japan, Mulaeb said the official opening of the platform there would take place in the first quarter of 2020.

NUMBER

2.2bn - The estimated total number of gamers around the world which represents almost one-third of the Earth’s total population estimated at 7.6 billion in July 2018.

He stressed that in line with Vision 2030, PlayHera aimed to contribute to building the Saudi digital economy through the development of the private sector and added that by keeping pace with the latest trends and technological developments, the platform would provide advanced employment opportunities for individuals.
Shingo Otomo, CEO of PlayHera Japan, said: “It is a great honor for me to collaborate in the establishment of PlayHera Japan. As the CEO I certainly believe that PlayHera can contribute to the development of Japan’s esports market and be the outstanding platform to serve all enthusiasts and stakeholders.”
Akihito Furusawa, director of PlayHera Japan, said: “PlayHera is an autonomous innovative platform. It is a simple app that anyone can easily connect to, and compete and challenge in various competitions. Together with all the stakeholders, and with the introduction of the latest technologies, we will be the pioneers in creating exciting moves through PlayHera.”
More than 8,000 players from throughout Saudi Arabia are expected to take part in the upcoming Viber Tournament, sponsored by Saudi Telecom Co., said Al-Mousa. “We are very proud that this is a Saudi platform. There are six countries on the same level as Japan that want to launch PlayHera in their countries,” he added.

Twitter: @PlayHera_MENA You can download the app from Apple Store or Google: PLAYHERA


Concerns rise over fake gold in Saudi Arabia

Local gold markets have seen stagnation in recent times, because of the increasing price of gold on international stock markets. (Photo/Shutterstock)
Updated 22 February 2020

Concerns rise over fake gold in Saudi Arabia

  • Accusations fly as pilgrims targeted by sellers of counterfeit precious metal

JEDDAH: A video posted on Twitter by a member of the Precious Metals Committee explaining the ways some gold manufacturers manipulate weight of gold and diamonds has attracted significant attention in Saudi Arabia, raising the question of the authenticity of gold in the Kingdom.

In the video, Mohammed Azooz said cover-ups have made many Saudi gold sellers lose power over the market, and that industry was being controlled by non-Saudis.
In the video, he explained how some people circumvented customs and sneak gold into the country, especially during the Hajj season to target pilgrims.
The Arabic translation of #cheating_in_jewelry has been trending in Twitter for a few days, and several people posted about the issue, blaming those who were selling fake gold to pilgrims as pure gold.
This is not the first time the fake gold issue has been raised. The World Gold Council previously suspended its activities in the Kingdom following claims that some jewelry manufacturers mixed glass with gold. Former Minister of Commerce and Industry Abdullah Zainal rejected the accusations at the time, described them as “grave and dangerous.”
Local gold markets have seen stagnation in recent times, because of the increasing price of gold on international stock markets.

FASTFACTS

• Types of gold depend on the percentage of gold per kilogram. For example, 24k gold, which is considered the best in quality, is 99 percent gold mixed with 1 percent of precious metal such as silver or copper. This type of gold is considered pure, and not used for adornment.

• For a kilogram of 22k gold, 125 grams of precious metals are added to 875 grams of pure gold; 150 grams of precious metals are added to 850 grams to make a kilogram of 21k gold, and 18k gold has 250 grams of precious metals per kilogram.

The price of one kilogram of 24 karat (k) gold in the Kingdom can reach SR185,000 ($46,700).
Gold and economic experts say that the movement in gold prices depends on numerous factors such as political and economic events around the world, the price of the US dollar in banks, black markets, as well as the supply and demand trends in global stock markets.

Types of gold depend on the percentage of gold per kilogram. For example, 24k gold, which is considered the best in quality, is 99 percent gold mixed with 1 percent of precious metal such as silver or copper. This type of gold is considered pure, and not used for adornment.
For a kilogram of 22k gold, 125 grams of precious metals are added to 875 grams of pure gold; 150 grams of precious metals are added to 850 grams to make a kilogram of 21k gold, and 18k gold has 250 grams of precious metals per kilogram.

Opinion

This section contains relevant reference points, placed in (Opinion field)

The Kingdom has launched an initiative, the first of its kind, authorizing authorities to launch a Shariah-based gold investment fund to enrich investment products through the Saudi Stock Exchange (Tadawul).
Moath Alkhasawneh, CEO and board member of FALCOM Financial Services, said the FALCOM Gold Fund was officially licensed by the Capital Market Authority. The fund aims to add value to Tadawul through a Shariah-based investment fund, as gold trading transactions are considered a good investment and a high-quality commodity with low risks in investment portfolios.
“Gold retains its value compared to banknotes — their value decreases because of inflation. The high demand on gold in light of the shortage of supply can drive the prices of gold higher in the long run,” said Alkhasawneh.
“The gold investment fund focuses on investment in pure and precious gold, and the investment transactions will take place at the Switzerland Gold Market under the supervision of the higher authorities in Switzerland. This will make it safer and more flexible.”