European home appliances brand Beko has unveiled technology that will enable fruits and vegetables stored in the refrigerator to remain as fresh and nutritious as the day they were bought. At IFA, the world’s largest consumer electronic fair, Beko launched their HarvestFresh technology, which will be available across a wide range of refrigerators.
The innovative technology developed for Beko fridges uses not one, but three effective colors (green, blue, and red), which mimic the 24-hour sun cycle and natural sunlight. This combination will simulate the daylight cycle — including times of darkness — to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased. Studies have shown that this technology has helped preserve vitamin A and vitamin C levels much longer.
“At Beko, we passionately believe in creating products and technologies that help improve the wellbeing of today’s consumers. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier,” said Oral Bozkurt, general manager at Beko Gulf.