Makkah governor to inaugurate cultural forum

Prince Khaled Al-Faisal. (SPA)
Updated 30 September 2019

Makkah governor to inaugurate cultural forum

  • The forum aims at involving authorities, institutions and individuals in the development of cultural identity and promoting the use of Arabic in all aspects of life

JEDDAH: The fourth Makkah Cultural Forum will be inaugurated today by Prince Khaled Al-Faisal, governor of Makkah and adviser to King Salman, at the Hilton Hotel in Jeddah.
Over 200 governmental and private authorities interested in the Arabic language will be participating in the forum under the theme “how to be a role model in the language of the Holy Qur’an.”
The forum is being hosted by the King Abdullah bin Abdul Aziz International Center for Arabic Language to engage in a panel discussion aiming at finding initiatives that promote Arabic and its uses.
The forum aims at involving authorities, institutions and individuals in the development of cultural identity and promoting the use of Arabic in all aspects of life.
Last year’s forum, held under the theme “how to develop our cities to serve Hajj and Umrah,” worked on achieving several initiatives, including a SR1 million ($266,000) award for innovation in the Hajj and Umrah field.
The first and second editions of the forum succeeded in providing distinguished cultural events, which increased the efficiency of cultural work among relevant authorities in the region. 


Sunsilk’s Color Run returns to Riyadh

‘The Happiest 5k on the Planet’ is set to turn Riyadh colorful on Oct. 26. (Photos/Supplied)
Updated 16 October 2019

Sunsilk’s Color Run returns to Riyadh

  • The General Entertainment Authority is bringing The Color Run back to the Kingdom following the success of the Alkhobar event

RIYADH: The Color Run presented by Sunsilk is returning to Saudi Arabia! The countdown to “The Happiest 5k on the Planet” is on, with The Color Run bursting onto the streets of Riyadh on Oct. 26.
The event is part of the GEA’s efforts to attract top entertainment to Saudi Arabia. The Color Run — now the largest running series in the world — will be making its vibrant return to the Kingdom’s two biggest cities, with over 15,000 expected to participate in each location.
The Riyadh event follows the Kingdom’s extremely popular inaugural Color Run, which took place in Alkhobar in March and saw over 10,000 people run, jog, walk and skip their way along the 5 km course.
To date, The Color Run has been hosted in more than 40 countries with over 7 million runners participating in the event. It is untimed and sees thousands of participants covered from head to toe in an array of different colors throughout the course before collecting their medals at the finish line. The only rule is that those taking part must cross the finish line covered in color and have fun while doing it!
The non-competitive run is not only an opportunity to create perfect memories — and Instagram posts — but also serves as a celebration of health, happiness and individuality. The GEA, a core pillar under the Saudi government, is supporting the event as part of its continued efforts to enrich the lifestyle of residents as part of the Kingdom’s Vision 2030 reform plans and in line with the nation’s Quality of Life Program 2020.
The first of the upcoming events will be hosted as part of Riyadh Season, considered to be the biggest entertainment event in the capital city, with activities catering to sports, music, theater, fashion and much more.

FASTFACT

Tickets available at ksa.thecolorrun.com, children go free!

Ahmed Al-Mehmadi, executive director of communications at the GEA said: “We are thrilled to be bringing The Color Run presented by Sunsilk to Riyadh. We witnessed an incredible turnout in Alkhobar and we have every confidence this event will attract even more people who want to engage in a healthy activity that combines fun and exercise. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objectives to support and create new options that boost participation across cultural, entertainment and sports activities.”
Kristen Biegler, spokesperson for The Color Run said: “Since its inception in 2012, The Color Run has had become a global phenomenon, and we are very excited to be returning to Saudi Arabia. The response in Alkhobar was truly amazing and we are extremely excited to bring ‘The Happiest 5k on the Planet’ to Riyadh. Our top rule is that everyone has fun — it is up to you whether you run, jog, walk or even skip your way to the finish line.”
Once the 5 km is over, the fun will continue at the Finish Festival, a larger-than-life celebration equipped with music, dance-offs, fun and games and massive color throws, which create millions of vivid color combinations!