Female empowerment vital for Kingdom’s Vision 2030 reforms, says Saudi Human Rights Commission GM

Amal Yahya Al-Moualami has over 23 years of experience in education, training and social development. (Photo/Supplied )
Updated 11 October 2019

Female empowerment vital for Kingdom’s Vision 2030 reforms, says Saudi Human Rights Commission GM

  • Saudi Arabia’s positive accomplishments reflect a positive image in the Human Rights Council in Geneva

RIYADH: Amal Yahya Al-Moualami’s appointment as general manager of international cooperation and organizations at the Saudi Human Rights Commission (SHRC) is a huge step toward fulfilling the Vision 2030 reform plans in empowering women.

She told Arab News that it “clearly shows that the Kingdom’s journey toward empowering women has taken wider and quicker strides and continues to open up new doors every day.”

She was one of six women being appointed to the SHRC, representing 25 percent of its membership. They are the first women to participate on the commission.

Their appointments mark the beginning of an era where women are engaged in this field, “something that could not have happened without necessary support and patience,” she said.

“We were able to reach a stage where we could acquire the necessary expertise and gain the tools that would help us become more involved in the next stage, which is now.”  

When she was appointed, Al-Moualami received an “avalanche of calls” from women congratulating her. Many of her male friends also reached out to support her in her new role. “I always say that Saudi men are the source of our national pride because they set a great example of support to their wives, daughters, female colleagues and families.”

Previously, Al-Moualami was assistant secretary-general at the King Abdul Aziz Center for National Dialogue and a member of the council of the SHRC.

A key part of the Vision 2030 reform plans is promoting the standing of women. “Today, women’s empowerment has been represented in appointing a woman leader in an important position, which is concerned with human rights in the Kingdom. It is a major issue that reflects the attention given to women,” she said.

She added that the Kingdom’s positive accomplishments should reflect a positive image in the Human Rights Council in Geneva.

Al-Moualami is proud of Saudi Arabia’s legal accomplishments, such as the new Juvenile Offenders Act and the personal civil status laws, which have been developed substantially.

“These laws have helped a lot in empowering women within the context of a family. They mark the beginning of real change. When you empower a woman within her family and help her be a real mother to her children and not treat her as a child but as a fully legal and competent citizen, that is called empowerment.

“Today, women are in charge of their children, manage their affairs and apply for passports and finalize all transactions. These are great messages that should bring positive reactions at the local and global levels.”

Even with all these changes and accomplishments, she said that Saudi Arabia has “not received fair international coverage.

“We were always stuck in the position of defense and justifications. They would draw attention to certain issues and we would respond to them. This time, we will talk about progress and show our achievements to them. We will set the best practices and show them good reforms and we will say to them that we would love to know more about what they have accomplished in their own countries.”  

She encourages “mutual dialogue” instead of being “stuck in a defensive position where they challenge us and we give justifications.”

Today, women are in charge of their children, manage their affairs and apply for passports and finalize all transactions. These are great messages that should bring positive reactions at the local and global levels.

Amal Yahya Al-Moualami, SHRC division manager

Her next role will be a difficult one, but she already has a plan in mind. Al-Moualami is seeking mutual dialogue on an international level through enhancing efficient interaction and engagement with all concerned organizations.

She hopes that Saudi Arabia will be successful in joining the Human Rights Council in the upcoming sessions as members and will contribute to developing the performance of the council.

“We might make mistakes and need to reconsider our approaches from time to time, which is a perfectly healthy and natural thing. If we discover at some point that a certain method has not brought about the desired results, we will reconsider and change it.”

Al-Moualami has over 23 years of experience in education, training and social development. On expanding opportunities for Saudi females, she said: “There have been great changes in the work environment and job opportunities for Saudi women as well as opportunities to complete college education.

“Education is instrumental to empowerment. The Kingdom has seen a boost in the number of young women in public education, colleges and those who go on scholarships abroad. The percentage of women studying abroad is higher than that of men and women study different, high demand fields. Female academic accomplishments are stronger.”

Al-Moualami said that Saudi men are supporting women in the country: “They are happy when they see any woman get to the top in her career. This is one of the characteristics of Saudi men, who are confident and capable of creating an environment that encompasses them and women.

“We all, as citizens, share the love of this country and the desire to build and develop it. We are capable of making a difference.”


Blessing in disguise: How pandemic was a catalyst for Saudi SMEs to change

Saudi Arabia’s consumer behavior was transformed during the lockdown as soon as malls and stores were ordered to shut their doors, creating a frenzy among consumers. (SPA)
Updated 20 September 2020

Blessing in disguise: How pandemic was a catalyst for Saudi SMEs to change

  • E-platforms played a crucial role in SMEs’ survival
  • COVID-19 transformed people’s shopping habits

JEDDAH: Saudis continue to shop online despite the government easing the COVID-19 lockdown, with the surge in e-commerce prompting small and medium-sized enterprises to adapt.

E-commerce saved global retail markets from collapse and stopped consumers from having to go out during the first wave of the outbreak. However, SMEs were the most vulnerable to the pandemic’s consequences and e-platforms played a crucial role in their survival.
Saudi Arabia’s consumer behavior was transformed during the COVID-19 lockdown as soon as stores were ordered to shut their doors, creating a frenzy among consumers although they were quick to adapt. SMEs were also forced to adapt, not only to accommodate the growing demand for online shopping but to ensure they survived with minimal losses.
Marion Janson, the chief economist at the UN’s International Trade Centre, said in June that around 20 percent of SMEs globally may not survive the pandemic.
A recent report from Visa revealed increased anxiety among merchants in Saudi Arabia, with 67 percent of small businesses noticing a decrease in average consumer spending.
Many Saudi consumers started shopping online for the first time, primarily for essentials. The Visa report showed that two-thirds of the Saudi consumers surveyed said that COVID-19 led to their first online grocery purchase, while 59 percent made their first online purchase from pharmacies.
“With the confusion at the beginning, we didn’t know what was acceptable and what wasn’t,” said Dr. Suhad Zain, a government employee in Jeddah. “Can we risk going out to shop for our daily needs or not? We needed to be sure that everyone in the house was safe, including the driver, and not expose ourselves to the invisible menace that changed our lifestyles. Most of our groceries were obtained online, from produce to water bottles to even appliances and leisure items. It had to be done, even though we needed time to accept the new change.”
Fear of the virus is expected to change the way consumers behave forever. “It became more convenient even after the lockdown was lifted,” Zain added. “After a few months we got used to it and, as a family, it became our new preferred means of purchase.”
Such conditions were a catalyst for online commerce, according to the Visa report, with 38 percent of merchants in the country reporting the introduction of online offerings as a direct result of the pandemic while more than half had an e-commerce presence before the pandemic.

Two-thirds of the Saudi consumers said COVID-19 led to their first online grocery purchase, while 59% made their first online purchase from pharmacies. (GettyImages)


The report also said there was a surge in e-commerce, a preference for trusted brands, a decline in discretionary spending, and a polarization of sustainability. Consumers have a larger basket, but reduced shopping frequency, and will shift to stores closer to home. A change can easily be detected in Saudi consumer behavior.
But the shift to online commerce, with cash transactions being replaced by digital payments, has negatively influenced cash-only retailers and presents a tough challenge to these merchants, who have to understand the shift in consumer behavior and adapt accordingly and urgently.
“Saudi business owners currently face multiple challenges that they need to deal with when they want to shift to e-commerce, some of them even lack the knowledge of how technology could benefit them and what options it could offer,” Talal Abdullah, a business development and marketing consultant, told Arab News.
“Also some will need to find a technical partner to successfully transform to e-commerce and, most importantly, they need to revisit their business model canvas to determine how they want to employ this technology for the best of their businesses.”
In order to overcome these challenges, Abdullah suggested that business owners look for the right technical partner based on their new model.
“If they fail to find a suitable technical partner, then they need to set a clear budget for the application or website they need to set up. But before reaching out to any company that offers support with these technical services, you must get in touch with real clients of these companies and inquire about their business and how they deal with them.”
He added that seeking assistance from technical consultants or owners of similar projects could cut down on time and effort. Joining business accelerators and incubators, as well as entrepreneurship and technology communities, could help with expanding knowledge and relationships and contribute overall to a smoother transition.
But these changes have their costs too, imposing new financial burdens on an already weakened business due to the pandemic and the time required to build and adapt a new business model that targets a completely different group of customers. It is a serious challenge for many small retailers.
Abu Mohammed has been in the retail business for 20 years. He used to have frequent customers who came in for a specific type of clothing with a certain price range. But, with the lockdown, he could hardly sell anything.
“I began targeting a different kind of customer in the past couple of years where I was importing new clothes and selling them through Instagram and e-commerce websites,” he told Arab News. “However I still cannot completely substitute my current store with a completely virtual one. That needs time and money to build a reputation.”
He said the lockdown had been a harsh experience for him and that he recognized the need to expedite his old plans to transform his store into an actual brand, since people were gradually moving toward online shopping from well-known brands.
“This transformation is not going to be easy at all,” he added. “It will need a good marketing plan and well-spent money not only on tools but also staff. It is a completely new experience, however. I know e-commerce is here to stay and it is our only way forward. Otherwise my work for years will gradually vanish. This crisis could be a blessing in disguise, who knows.”