MUSE: Life lessons from inspirational women — Aida Sahraoui

Aida Sahraoui is the founder and CEO of Dubai-based digital agency WONE. (Supplied)
Updated 01 November 2019

MUSE: Life lessons from inspirational women — Aida Sahraoui

The founder and CEO of Dubai-based digital agency WONE on trust, over-delivering, and the life-changing power of ‘The Little Prince.’

Women are often perceived in a biased way. If you’re too feminine, you’ll be seen as silly, and not taken seriously. If you have a strong personality, you’ll be seen as bossy, whereas a man would be seen as “manly.” The problem is that only women really see this. The biggest challenge for women is simply having to prove that we have brains that actually work just fine, regardless of how we look or how we say things.

People may think I’m being pushy sometimes. When it comes to work, I can be very straightforward. I want the work to be great and I never take no for an answer. So maybe I am pushy — or maybe it’s the only way to obtain the desired results. We all benefit from great work, don’t we?

The best advice I’ve ever had is, “Under-promise, over-deliver.” It’s more relevant today than ever — particularly in my line of work, where, I’d say, 90 percent of agencies over-promise but under-deliver.

I’m so proud and grateful to have my own company; to have transformed a passion into something tangible, to wake up in the morning and create great work with the team for our clients, and to see my team gain independence and confidence in their work. It’s a total blast.

Trust is the foundation of any kind of bonding. When good intentions are there, you can have a lasting relationship — whether that’s a friendship or romance. And, of course, the opposite is also true. But trusting someone else can only happen if you feel confident and good about yourself. When people are jealous, or judgemental, it’s often because they have issues with themselves.

Destructive comments are not part of my life. I choose to eliminate all negativity around me. However, you can realize things about yourself when you are confronted by others, and that’s not a mean thing — it’s a constructive one. There are countless things that I’ve heard that have helped me improve, and I’m proud of it.

I think men need to learn to listen. Really listen. But I also think women can learn from men’s straightforwardness. I do believe we’re highly complementary.

A book changed my life. Ever since childhood, Saint-Exupéry’s tale, “The Little Prince” has been an inspiration. It’s such an interesting read, and it helps me keep in mind that even through the bumpiest times, there’s always the hope of encountering specific characters that will change the way you experience the moment.


Yara Shahidi glows on NAACP Image Awards red carpet

The US actress was nominated for an NAACP award for her role in “Grown-ish.” (Getty)
Updated 23 February 2020

Yara Shahidi glows on NAACP Image Awards red carpet

DUBAI: On Saturday night, A-listers descended upon the Pasadena Civic Auditorium in Pasadena, California, for the 51st annual NAACP Image Awards. Among the stars in attendance was US actress and activist Yara Shahidi, who was nominated for the Best Actress in a Comedy Series award for her role in “Grown-ish.” While the 20-year-old didn’t take home the prize — the accolade went to her “Black-ish” co-star Tracee Ellis Ross — Shahidi was a major winner when it came to her scene-stealing red carpet look.

The US-Iranian actress stepped out wearing a mint green satin minidress covered in embellishments by Gucci and a pair of chunky metallic leather platform sandals, also from the Italian house.

As for her beauty look, Shahidi decided to embrace her natural curls on the red carpet. Glowy skin, brushed up brows, a feline flick of liquid eyeliner and a swipe of reflective gloss rendered her makeup look complete.  

The US-Iranian actress stepped out wearing a mint green satin minidress covered in embellishments by Gucci. (Getty)

Other stars who turned heads at the annual awards ceremony include “9-1-1” actress Angela Bassett who accepted the NAACP Image Award for Outstanding Actress in a Drama Series award wearing a mint-colored, structured evening gown by Lebanese couture duo Azzi & Osta. The dress featured a waist-cinching belt with an asymmetric neckline and was accessorized with a matching emerald-green clutch and drop earrings.

Other winners on the night included singer Lizzo, who was named the Entertainer of the Year, and “Just Mercy,” which won the Best Motion Picture award, while its lead actor Michael B. Fox nabbed the Best Actor trophy and its secondary star Jamie Foxx won the Best Supporting Actor prize at the awards ceremony that recognizes entertainers of color.

Angela Bassett accepted the NAACP Image Award for Outstanding Actress in a Drama Series award wearing a dress from Azzi & Osta. (AFP)

Jordan won for his role as a crusading defense attorney in the film, while Foxx won for his portrayal of the wrongly convicted man he fought for.

Elsewhere, Lupita Nyong’o won the Best Actress in a Film prize for her role in “Us,” and 15-year Marsai Martin won the Best Supporting Actress award for her role in “Little” over superstar names including Jennifer Lopez, Janelle Monáe and Octavia Spencer.

Meanwhile, singer-turned-beauty-mogul Rihanna received the NAACP President’s Award for Special Achievement and Distinguished Public Service. She called for racial, religious and cultural unity during her acceptance speech. “If there’s anything that I’ve learned, it’s that we can only fix this world together,” she stated, adding: “We can’t do it divided.”