Ferrari starts fashion collaboration with Armani

A group of Ferrari owners park their cars to show on display at the SVGT car enthusiast gathering in San Diego, California. The company announced on Monday a collaboration with Giorgio Armani. (Reuters/ File Photo)
Updated 04 November 2019

Ferrari starts fashion collaboration with Armani

  • The Italian company aims to both increase and retain a greater portion of the 800 million euros in products bearing the carmaker’s name, the CEO said
  • Italy, with driving simulation centers to leverage its Formula 1 racing heritage

MILAN: Sportscar maker Ferrari said Monday it was starting a fashion collaboration with Giorgio Armani as part of its long-awaited strategy to spread its brand to other sectors and squeeze more value out of it.
CEO Louis Camilleri told analysts that Ferrari aims to earn 10% of earnings before interest and taxes in seven to 10 years from three new areas: apparel, entertainment and luxury services.
The Italian company aims to both increase and retain a greater portion of the 800 million euros ($892 million) in products bearing the carmaker’s name, the CEO said.
“This is not just about profit, this is about enhancing our brand equity and the vitality and vibrancy of the brand,” Camilleri said.
He said Ferrari will focus the use of its brand, reducing licenses by half and eliminating a third of the product categories currently available.
Besides the apparel line to be produced in Italy through a long-term deal with Armani, Ferrari will expand its entertainment offerings, which currently comprise theme parks in Abu Dhabi and Barcelona and two museums in Italy, with driving simulation centers to leverage its Formula 1 racing heritage.
The third category, luxury services, will include a new restaurant with Michelin-star chef Massimo Bottura at the Maranello headquarters to open at the end of 2020.
Ferrari raised its earnings forecast, citing a robust third-quarter performance including a 9% increase in deliveries.
It raised its full-year forecast for net revenues to 3.7 billion euros, from 3.5 billion euros previously. It lifted its prediction for earnings before interest, taxes and amortization to 1.27 billion euros from 1.25 billion euros.
In the third quarter, earnings before interest, taxes and amortization rose 11% to 311 million euros. Revenues rose 9% to 915 million euros.
Deliveries hit 2,474 vehicles, lifted by the Ferrari Portofino and the 812 Superfast. They were up by double-digits in Europe, were flat in the Americas and dipped 2% in greater China. Full-year volumes will be in the 10,000-region.
Ferrari has unveiled four new models this year as it renews a product portfolio, and will preview a fifth next Wednesday at an event in Rome.


Jameela Jamil is on a hot red carpet streak in New York

Jamil was a vision in a neon yellow, satin ensemble last week. (File/AFP)
Updated 12 November 2019

Jameela Jamil is on a hot red carpet streak in New York

  • She wore a long, oversized shirt dress at the 2019 Glamour Women of the Year Summit in New York
  • Jamil showed off an electric orange suit at the 2019 Glamour Women of the Year Awards on Monday

DUBAI: British actress Jameela Jamil is on a hot red carpet streak. The 33-year-old attended the 2019 Glamour Women of the Year Awards on Monday night at New York’s Alice Tully Hall and demanded a double take, wearing an electric orange sequined mini-dress from Balmain.

The design evoked a classic skirt suit and featured a cropped jacket with padded shoulders and black lapels and cuffs. The top was worn with a matching miniskirt that was connected by way of a black corset-like attachment at the waist.

The body positive activist, who founded the “I Weigh” movement in 2018, completed the look with sheer, patterned stockings and black stilettos. When it came to her makeup, Jamil opted for a dramatic slick of winged eyeliner that extended beyond her temples and a swipe of red lipstick. Meanwhile, her jet black lengths were raked back, further emphasizing her show-stealing makeup.

Monday night’s look was just the latest in a string of show-stopping red carpet appearances. Just this weekend, the “Good Place” actress, who was born to a Pakistani mother and an Indian father in London, was photographed with her longtime partner, British musician James Blake, at the 2019 Glamour Women of the Year Summit in New York. She wore a long, oversized shirt dress that featured a sash-like leather panel and was plucked from Milan-based label Gabriele Colangelo’s Spring 2020 ready-to-wear collection, which she accessorized with coordinating white pumps. The British beauty exuded effortless charm.

Before that, at the 2019 CFDA/Vogue Fashion Awards on Nov. 4, Jamil was a vision in a neon yellow, satin, charmeuse and pleated poplin ensemble designed by Christopher John Rogers. Proving that there’s no such thing as too much neon, the British-born bombshell paired the traffic-stopping design with a set of fluorescent pumps and a matching purse —”No cars hit me last night!” she jokingly wrote on Twitter.

She took the monochromatic look to the next level with a coordinating eye moment — she revealed that she did her own makeup — that comprised of a swoop of yellow liner and several coats of green mascara applied liberally to her upper and lower lashes. 

The star founded the “I Weigh” movement in 2018 by launching an Instagram account where she shares inspiring images sent in by followers detailing their accomplishments and positive characteristics, rather than what they weigh.